Business Strategies for Magazine Publishing: How to Survive in the Digital Age
London; New York: Routledge (2018), xiv, 176 pp.
Contains glossary pp. 162-169, index
ISBN 9781138205772 (pbk); 9781315464572 (online)
Signature commbox: 20-Magazines-E 2018
1 Lessons from the past, 5
2 The value of market research, 21
3 Audience engagement, 36
4 A successful business model, 57
5 Market sectors that pay, and those that don't, 76
6 See your readers as stakeholders, 89
7 The 360-degree approach to content, 102
8 Monetising online content, 117
9 An insight into advertising, 134
10 A sustainable future? 150
2 The value of market research, 21
3 Audience engagement, 36
4 A successful business model, 57
5 Market sectors that pay, and those that don't, 76
6 See your readers as stakeholders, 89
7 The 360-degree approach to content, 102
8 Monetising online content, 117
9 An insight into advertising, 134
10 A sustainable future? 150
