"The objective of the two week long 1972 Dag Hammarskjold Seminar was to break away from traditional and theoretical concepts of information work in order to gain a practical insight into communication, especially as it applies to social and economic development. Fifty participants and lecturers fro
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m developed and developing countries in Europe and Africa focused on applied communications, management, sensitivity training, the function of work models, and group dynamics in a series of reports, lectures, discussions, and experiments. Following reports of communication programs in each represented country were talks on specific issues, including transition and social change in rural and industrialized societies, the function of communication in the change process, the crucial management problem of internal communications, radio communications, and models as applicable tools. The description of several advertising campaigns illustrated the importance of creativity in communication. Participants scrutinized total communications campaigns in the fields of nutrition, family planning, and traffic. The seminar concluded with a participant evaluation of the program. Some articles in the report are adaptations of the seminar lectures." (http://worldcat.org/identities/lccn-n84222263)
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"The intention of this publication is to provide practical advice and guidance on the use of radio and television broadcasting in adult education. It is addressed to educational planners and administrators, educators responsible for curriculum development and teaching methodology, field-work organiz
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ers, as well as broadcasting administrators and producers. Its main interest will be for readers in those countries where the use of radio and television for adult education is still in its introductory stages. The conclusions of a meeting of experts on the use of mass media in adult education organized by Unesco in November 1967 state that: ‘There is convincing evidence from projects in many parts of the world that the mass media can be effectively applied to the development of resources to meet basic economic, social, educational and cultural needs. Experience to date is sufficient proof, and the urgency of extending the scale and effectiveness of adult education is so great that the emphasis should be placed on the massive application of known media of communication to the priority tasks of all countries.’ This handbook is an attempt to sum up practical experience gained so far in planning, initiating and operating projects of various types in different countries and regions." (Preface)
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"In this booklet, we describe in some detail the successful Liberian experiment, and suggest ways in which other countries may organize a similar project through their Information Ministry or other development agency. The third part of the booklet, is a simple "how-to-do-it guide for the editor/publ
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isher of a mimeo newspaper It is, in fact, an elementary manual for the journalist who has had no professional experience, and is in a form suitable for reprinting and wide distribution to the staffs of the rural papers. The mimeo newspaper is, admittedly, a rudimentary form of publishing, technically limited by the capacity of the equipment used. It is none the less significant for all that, and in passing, it should be noted that with skill and care, a professional looking paper can be produced. The important thing, however, is that this method of production enables a means of expression and establishes a small business enterprise, years before it would be economically possible with conventional printing plant. On the basis of the Liberian experience, it is estimated that a paper could be established with an initial outlay of as little as $100, and that it could provide a living for its owner/editor from the outset. This is a beginning from which a publisher and a community might aspire to progress until the time when a printed broadsheet can be produced by a professional staff on a modern printing plant." (Preface)
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"This book is intended to serve a number of purposes: For those concerned in management, it provides ideas about the use of radio in Africa and a guide to the development of staff and staff training programmes. For instructors and training officers, it offers source material for lectures and demonst
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rations and help in working out training projects. In the early chapters many questions are raised which can be used as the basis of class discussions. Discussion of ideas is valuable: it stimulates thinking and gives the instructor a chance to find out whether his ideas are getting through. For senior producers who may have trainees to supervise but little time to spend with them, this book may provide what is needed for assignment work. It will be useful also for working broadcasters with little or no access to training facilities and for students of broadcasting it provides a course manual. Outside contributors interested in radio, teachers and discussion group leaders can learn from it something about how radio and radio programming works." (How to use this book)
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"The title of this book is misleading: the publication does not cover radio programming (i.e., the practice of organizing radio programmes in a daily or weekly schedule), but introduces into different programme formats like news, panel discussions, listener participation programmes, radio music and
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drama." (commbox)
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"El autor relata con bastante detalle el exitoso experimento llevado a cabo en Liberia para la rápida creación de periódicos rurales - También indica cómo muchos otros países podrían llevar a cabo un programa similar - La última sección del estudio consiste en una guía práctica para el di
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rector/editor de un periódico multicopiado." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1265, topic code 110.45)
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"This books deals explicitly with techniques which will help developing countries to establish book-publishing programs. It traces the various steps from beginning to end, including economics and specialized publishing, encouragement of literacy and reading development, the role of libraries, rights
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and contracts, and distribution, this latter encompassing retail bookstores and training." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1105)
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