"The monograph, as the name suggests, is about visual literacy, communication and visual design. It goes beyond mere definition and does more than provide a theoretical framework. The monograph relates to the practical concerns of designing culture-oriented visual materials for use in functional lit
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ercy and development communication in different cultures and countries. The guidelines are intended to be useful to all designers of visual materials whatever their cultural setting. The message is: read your own culture and understand your own visual language as you design visual messages for use in your particular cultural setting." (Page 8)
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"The purpose of this monograph is to show how smaller film production teams, using only simple equipment and materials, and often restricted by tight budgets, can achieve satisfactory animation effects. Through discussion of what animation can do, the mechanics of motion, and the fundamentals of pre
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paring for animation, the would-be animator is offered a variety of production methods, each with its specific quality, effect and impact." (Back cover)
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"This monograph, addressed to literacy workers in the rural areas of the Third World, offers practical suggestions for establishing literacy programs based on radio production. Topics discussed include the following: reasons why radio is effective in reaching large numbers of learners; the audience-
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-their basic needs, attitudes, and preferences; program planning and development; production and distribution; effective use of the radio, including prebroadcast activities and follow-up games and puzzles to expand basic skills; maintenance of literacy skills for new literates and inservice programs for field workers; evaluation and effective feedback; and sources of information on mass media in adult education." (https://eric.ed.gov)
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"The objective of the two week long 1972 Dag Hammarskjold Seminar was to break away from traditional and theoretical concepts of information work in order to gain a practical insight into communication, especially as it applies to social and economic development. Fifty participants and lecturers fro
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m developed and developing countries in Europe and Africa focused on applied communications, management, sensitivity training, the function of work models, and group dynamics in a series of reports, lectures, discussions, and experiments. Following reports of communication programs in each represented country were talks on specific issues, including transition and social change in rural and industrialized societies, the function of communication in the change process, the crucial management problem of internal communications, radio communications, and models as applicable tools. The description of several advertising campaigns illustrated the importance of creativity in communication. Participants scrutinized total communications campaigns in the fields of nutrition, family planning, and traffic. The seminar concluded with a participant evaluation of the program. Some articles in the report are adaptations of the seminar lectures." (http://worldcat.org/identities/lccn-n84222263)
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