"This book is a compilation of tutors' notes, lesson material and handouts from a management training course conducted since 1985 by UNESCO with great success in countries around the world. While gaining accessibility through its production in a book format, it retains the spirit of the original tea
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ching material. Themain topics covered are: functions and practices of publishing management, editorial organisation and management, using financial accounts for management information, understanding publishing business, recruitment, and a case study. The material, which was originated jointly by Book Hosue Training Centre and Unesco, has been edited by Mike Hauser." (Back cover)
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"Presents different strategies that can be adopted by Southern development organisations in order to achieve greater financial autonomy and describes a wide variety of practical techniques that will help organizations to reach this goal." (Catalogue Intermediate Technology Publications 2000)
"A second revised edition of a classic guide to publishing (though now inevitably very much dated), which describes each part of the process clearly and simply. Covers editorial preparation, production, promotion and distribution, as well as the publisher's relationship with authors, printers, books
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ellers, librarians and educators. Gives special attention to the problems of publishing in developing countries, and an African edition was published by the University of Lagos Press in 1990." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2485)
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