Constitué de notes pratiques et de 86 tableaux, cet ouvrage aborde les sujets suivants : fonctions et pratiques d'une maison d'édition; organisation et gestion de la fonction éditoriale; les états financiers comme moyen d'information des gestionnaires; la gestion efficace d'une entreprise d'édi
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tion; le recrutement des cadres et du personnel; et une étude de cas comprenant de nombreux exercices.
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"Este texto propone 50 técnicas y ejercicios grupales para usar videos en la formación y trabajo pastoral. Entendemos por técnicas "un conjunto de normas y reglas adecuadas para dirigir una actividad concreta aplicada a una situación real que tiene un fin previsto". Cada una de las técnicas pre
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sentadas es descrita en forma sintética y muestra las normas, pasos y materiales que involucran ponerlas en práctica." (Introduicción, página 5)
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"Supplements the author’s earlier UNESCO publication Textbook Production in Developing Countries, and at the same time aims at synthesizing the main findings of the numerous seminars and reports and papers which have been published by UNESCO in this subject area. It examines, in a non-technical ma
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nner, the problems and issues associated with government sponsored textbook provision programmes in developing countries, placing special emphasis on cost reduction factors in such textbook programmes. The main aim of the Guide is “to take account of present problems of government textbook schemes, and their needs for better resources and more trained personnel, and to assist them by posing questions which may lead to a greater understanding of problems, and more adequate planning and improved administration of projects, with consequent reduced costs and the production of better textbooks." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 237)
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"Many countries are now reporting data which indicate high access to immunization services (good BCG, DPT1, and 0PV1 rates) but lower complete coverage, due to dropouts. Dropouts reflect a problem in one or both of two areas: service barriers (such as missed opportunities to vaccinate); and consumer
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barriers (such as lack of correct information, fear of side effects, or competing belief systems). In other countries immunization program mangers are discovering that it is more difficult to achieve and maintain the final ten percent or 20 percent of coverage than it was to achieve the initial 60 percent or even 80 percent. In each of these cases communication has a role to play. Communication offers practical strategies for reducing both service and consumer barriers to complete coverage and for sustaining appropriate immunization behavior among these groups over the long term." (Abstract)
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