"The focus throughout is on "listening" to people, in order to learn from experiences. Oral testimony is considered in terms of oral history and oral artistry. The importance of listening is illustrated by a large number of entertaining case studies, drawn from both developed and developing countrie
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s, from a broad range of disciplines. The methodology is discussed, detailing the way in which development workers should be trained to listen. The four case studies illustrate practical applications where listening to oral testimonies has proved beneficial for project orientation and management." (www.participatorymethods.org)
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Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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es from actual health communication projects in developing countries - including immunization, diarrheal disease control, and water and sanitation programs - the authors provide step-by-step guidance in applying.
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"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
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co and other parts of Latin America. Sabido's entertainment-education strategy has also been utilized in countries as India, Kenia, Nigeria, Brasil, Jamaica and Indonesia. The book describes the theory of Sabido, explains how to utilize it in the design of education messages, and explains how the audience effects of this approach can be measured. The author is the International Information Manager at Televisa (Mexico City), where she has worked with Miguel Sabido since 1989. She edits Televisa's semimonthly newsletter about worldwide entertainment-education trends in television and cinema business." (CAMECO Media Forum 3/95)
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"Sogaard concentrates his reflections on three aspects of Christian communication. In the first part he defines what he understands as the 'foundational principles for the use of media in Church and mission'. God as a communicator making himself known centred in the incarnation, and the commission t
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o communicate defined as 'making Christ known and understood', are at the heart of his understanding of communication. In the second part he describes the importance of several media for use by the Churches. In the third part he includes some guidelines for media in Church and mission and a good number of practical examples for diverse Church activities. The author is a well known communicator working as Associate Professor of Communication at Fuller School of World Mission in Pasadena, consultant for the United Bible Society and several other organisations around the world, with vast experiences as a missionary in Thailand for 13 years." (Media development, 2/99, pages 75-76)
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"A good application alone will not get a project funded, but it is an important part of a fundraising approach. This book covers all the stages in the process and offers practical advice, worked examples and exercises." (Catalogue Intermediate Technology Publications 2000)