"Das Werkbuch Gemeindebrief bietet den Redaktionen Orientierung zu allen Arbeitsschritten von der Planung zur Produktion. Die meisten Beiträge sind von AutorInnen geschrieben, die in unterschiedlichen Bereichen kirchlicher Öffentlichkeitsarbeit tätig sind. Behandelt werden: glaubwürdige christli
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che Kommunikation; Planungsschritte; journalistische Tätigkeiten; Redaktionsarbeit; kreative Gestaltung; Satz und Layout; Produktion; Finanzierung; Recht; Vertrieb." (Verlagsbeschreibung)
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"This is an excellent, concise introduction to publishing management, published in a series that focuses on the issues involved in publishing and developing educational materials in Africa. However, the book is equally valuable to the book professions elsewhere in the developing world, and while muc
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h of the emphasis is on textbooks, the principles apply to all types of publishing, and to most countries of the world. The book sets out the basics of efficient, economical, and prudent management of time and money in publishing. After some general considerations it deals with strategic planning in publishing textbooks, developing manuscripts (commissioning, appraisal, copy-editing, working with designers, pre-testing, etc.), costs of production, preparing a title budget, as well as the various aspects of financial management: different methods of accounting, records required to track financial progress and aid forecasting, and preparing a cash flow projection. There is also a short chapter on marketing and a glossary." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2477)
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"Créer une radio implique d'en connaître tous les enjeux, les limites et les contraintes et d'en maîtriser les contenus. Ce manuel se propose de fournir tous les éléments nécessaires à chaque étape de la construction d'un tel projet : techniques, administratifs, de mise en onde, de financeme
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nt et de gestion. Futurs chefs d'antennes, directeurs de stations ou techniciens y trouveront les notions de base indispensables au démarrage et au bon fonctionnement de l'entreprise, principalement dans un contexte de ressources et de moyens limités." (Dos de couverture)
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"Eine Einführung in die Drehbuchanalyse und -bewertung für Dramaturgen, Produzenten, Lektoren und Redakteure mit anschaulichen Beispielen aus Deutschland. Schütte ist Leiter der Masterschool Drehbuch in Postdam und hat dort die Seminare "Kunst des Drehbuchlesens" entwickelt." (Verlagsbeschreibung
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)
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"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
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in a formal class or for independent study, each chapter begins with a study guide listing learning objectives and expected outcomes and a suggested exercise. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual was originally designed to assist script writers working in projects supported by Johns Hopkins University Population Communication Services. For this reason, many of the samples and examples it contains relate to family planning and reproductive health; however, the script writing principles discussed and demonstrated here apply just as well to other development topics. The manual largely concentrates on the practical aspects of script writing, although a prologue summarizes relevant communication theory." (Using this book, page iii)
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