"The Tanzania Media Fund (TMF) supports individual journalists and media institutions to produce quality public interest and investigative journalism content that better informs the public, contributes to debate and thereby increases public demand for greater accountability in Tanzania. TMF has used
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lessons learned from its first phase (2008- 2012) to develop a monitoring and evaluation (M&E) framework that captures TMF’s achievements in phase 2 (2012-2015) and beyond. This article provides an overview of the practical implementation of the M&E framework, and challenges encountered during implementation." (Abstract)
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"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
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ions for measuring quality of reporting for monitoring and evaluation purposes." (Abstract)
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"Dieses Studienhandbuch stellt in kompakter Form das komplette Instrumentarium der Filmanalyse vor. Systematisch werden Filmgeschichte, Filmtheorie und das Zeichensystem des Films erläutert und durch Beispiele aus mehr als 100 Jahren Filmgeschichte veranschaulicht. Dabei werden auch neueste Entwick
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lungen berücksichtigt, vom Einsatz digitaler Technik bis zum 3D-Film. Studenten der Film- und Medienwissenschaften erhalten so eine Einführung in das ganze Instrumentarium der Filmanalyse und lernen es selbst anzuwenden." (Verlagsbeschreibung)
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"This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also
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discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding." (Publisher description)
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"Qualitative Sozialforschung findet immer weitere Verbreitung und differenziert sich immer stärker in Ansätzen und Methoden. Dieses Buch führt entlang des Forschungsprozesses in die theoretischen Grundlagen, die methodischen Ansätze und ihre Anwendung ein. Vorgestellt werden die wichtigsten Meth
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oden der Erhebung und Interpretation von Daten, präsentiert werden Interviews, Focus-Groups, Beobachtung, Ethnographie und Foto-, Film- und Videoanalysen ebenso wie Kodierung, Konversations- und Diskursanalyse sowie hermeneutische Verfahren. Kriterien der Materialauswahl, Dokumentation des Vorgehens und Geltungsbegründung, Fragen der Darstellung von Ergebnissen und des Prozesses, der zu ihnen geführt hat, werden behandelt. Eigene Kapitel sind neueren Ansätzen wie der Verwendung von Computern, der Verbindung mit quantitativen Ansätzen und der Qualität qualitativer Forschung gewidmet.
Diese durchgängig aktualisierte Neuausgabe ist unter Berücksichtigung von Lernzielen, Beispielen, Kernpunkten und Übungen didaktisch aufbereitet und um neue Kapitel zur Forschungsethik, zu Forschungsdesigns, zur Dokumentenanalyse und zu qualitativer Onlineforschung erweitert worden. Den Abschluss bildet eine Betrachtung zu Stand und Zukunft der qualitativen Sozialforschung." (Verlagsbeschreibung)
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"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast
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ers as their primary means of communicating with audiences. He looks at a range of media forms and genres, including televised audience debates, confrontational TV talk shows such as "Oprah Winfrey" and "Ricki Lake", open-line talk radio shows, advice-giving broadcasts, news interviews and political panel discussions. Hutchby argues that the study of talk provides insights into the very nature of mass communication, and invites the reader into further consideration of a range of important issues, such as the relationship between broadcasters and audiences, and the public role of media output. The book not only describes the role of media talk but also provides detailed examples of analytical tools." (Publisher description)
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"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of
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public health topics, coverage includes: conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues; measurement challenges posed by the broad range of media; use of content analysis across multiple media types; the potential for individual differences in audience interpretation of message content; case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research." (Publisher description)
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"Am Beispiel eines von den Autoren realisierten Evaluationsprojektes führt dieses Buch in die Planung und praktische Durchführung von qualitativer Evaluation ein. Anhand einer detaillierten Schritt-für-Schritt-Anleitung werden die Bestandteile eines Evaluationsprozesses von der Gegenstandsbestimm
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ung, Erhebung und Codierung der Daten bis hin zur computergestützten, kategorienbasierten Auswertung mit Hilfe der Software MAXQDA und der Verfassung des Berichts nachvollziehbar dargestellt. Die im Buch beschriebene computergestützte Vorgehensweise lässt sich auch bei knappen zeitlichen und finanziellen Ressourcen umsetzen. Eine Checkliste und weitere Arbeitshilfen unterstützen die Gestaltung eigener qualitativer Evaluationsprojekte." (Verlagsbeschreibung)
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"The findings from this research reveal the complexity of delivering journalism training and the challenges involved in capturing evidence of impact. Content analysis is a useful tool for measuring change in media output. It can both inform training delivery and provide evidence of improvements to o
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utput after training has taken place. The detailed and systematic collection and analysis of data can detect subtle changes in content, presentation of output and production elements that might not be captured by other research techniques. Although content analysis provides evidence that the output has changed it may not necessarily be a direct result of the intervention. Content analysis records media output - it does not measure the situation under which the news is produced. For example, during the training period managers might have introduced editorial guidelines or style guides to the organisation independently of the training intervention. Changes in output might be attributable to the actions of management rather than the training experience. Content analysis is also limited to measuring changes to output only – not to the skills acquired by particular trainees. For example, a trainer worked with the news room team to produce a radio package - at the last minute the management refused to broadcast the piece due to editorial policy. Although the improved content was not broadcast, and therefore not included in the content analysis, journalists acquired skills in the production process." (Research learnings, page 8)
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