"Dieser Report bietet einen Überblick über die im NOTORIOUS Projekt entwickelten und angewandten Methoden und Strategien zur Erhebung und Analyse von Mehrplattform-Social-Media-Daten mit einem Schwerpunkt auf der Aufdeckung von Desinformationsnarrativen. Zur Datensammlung erwiesen sich explorative
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Ansätze, basierend auf Akteur*innen, Inhalten und extern verlinkten Inhalten als notwendig und wurden entsprechend entwickelt und implementiert. Zur Datenaufbereitung und -analyse liegen die Vorteile der von uns entwickelten und vorgestellten Daten-Analyse-Methoden in ihrer Fähigkeit mit vergleichbar geringem Konfigurations-Aufwand, ausreichender Validität und hoher Effizienz große Textmengen zu verarbeiten und komplexe semantische Beziehungen zu erfassen. Hier hat sich die Verwendung semantischer Einbettungen von Texten als sehr effektiv herausgestellt, um Themen und Themenströmungen zu identifizieren. Auch die Erstellung von Ähnlichkeitsnetzwerken aus semantischen Einbettungen erwies sich als leistungsfähige Methode zur Visualisierung der Beziehung zwischen Themen und Akteur*innen. Semantische Ähnlichkeitsnetzwerke ermöglichten darüber hinaus eine Komplexitätsreduktion für Analyst*innen durch die Identifizierung von Clustern, die wir über einen semantischen Abgleich mit Fact-Check-Datenbanken mit bestimmten Desinformationsnarrativen in Verbindung bringen konnten. Mögliche zukünftige Entwicklungen basierend auf unseren Erkenntnissen sind die Integration multimodaler Ansätze und die Erschließung weiterer Datenquellen im Sinne einer kontinuierlichen Verbesserung der Erkennung und Bekämpfung von Desinformation." (Zusammenfassung)
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"This book explores visual political engagement online – how citizens participate in the dynamism of life in society by expressing their opinions and emotions on various issues of democratic life in image-based social media posts, independent of collective actions. Looking beyond large digital soc
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ial movements to focus on the everyday, the book provides a well-documented and comprehensive framework of key notions, concrete methods and examples of empirical insights into everyday visual citizenship on social media. It shows how the visual has become ubiquitous in citizens’ communication on social media, focusing on how citizens use visual content to express their emotions and opinions on social media platforms when they discuss politics in a large sense." (Publisher description)
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"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the
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book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices from Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts." (Publisher description)
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"The digital transformation is accompanied by two simultaneous processes: digital humanities challenging the humanities, their theories, methodologies and disciplinary identities and pushing computer science to get involved in new fields. But how can qualitative and quantitative methods be usefully
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combined in one research project? What are the theoretical and methodological principles across all disciplinary digital approaches? This volume focusses on driving innovation and conceptualising the humanities in the 21st century. Building on the results of 10 research projects, it serves as a useful tool for designing cutting-edge research that goes beyond conventional strategies." (Publisher description)
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"This book is the result of a conference that could not take place. It is a collection of 26 texts that address and discuss the latest developments in international hate speech research from a wide range of disciplinary perspectives. This includes case studies from Brazil, Lebanon, Poland, Nigeria,
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and India, theoretical introductions to the concepts of hate speech, dangerous speech, incivility, toxicity, extreme speech, and dark participation, as well as reflections on methodological challenges such as scraping, annotation, datafication, implicity, explainability, and machine learning. As such, it provides a much-needed forum for cross-national and cross-disciplinary conversations in what is currently a very vibrant field of research." (Back cover)
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"This open access book presents an interdisciplinary approach to reveal biases in English news articles reporting on a given political event. The approach named person-oriented framing analysis identifies the coverage's different perspectives on the event by assessing how articles portray the person
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s involved in the event. In contrast to prior automated approaches, the identified frames are more meaningful and substantially present in person-oriented news coverage." (Publisher description)
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"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the exp
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ansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume." (Publisher description)
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"Die Rezeption von Filmen und Fernsehsendungen ist sowohl vom Wissen und den Emotionen der Zuschauer:innen als auch von sozialen Kontexten abhängig. Es reicht daher nicht aus, die "Sprache" von Film und Fernsehen zu analysieren, sondern es müssen auch die Form, die Gestaltung, die Dramaturgie und
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der Inhalt auf die Kontexte der Rezeption bezogen werden. Dieses Standardwerk von Lothar Mikos ist eine erprobte Anleitung zur Durchführung von Film- und Fernsehanalysen. In der 4. Auflage neu hinzugekommen sind u. a. eine Beispielanalyse zum transmedialen Storytelling in der Echtzeiterzählung "DRUCK" sowie ein Vergleich zur transatlantischen Narration in den Serien "Borgia" und "Die Borgias". Ein Must-have für alle, die Filme und Fernsehsendungen systematisch untersuchen wollen." (Verlagsbeschreibung)
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"This research is proposing a new approach for the faith-based media institutions in the creation and production of content. The solution proposed by this research is a text mining content analysis tool that uses data mining techniques including Association, Clustering and Classification in the disc
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overy of new content that is lying within the already existing text. These three combined with term frequency and inverse document frequency (TF-IDF) plus other machine learning techniques will be able to reveal different connections between different sets of data hence aiding the creation of new content for the media institution." (Abstract)
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"Controversy Mapping is the first book to introduce readers to the observation and representation of contested issues on digital media. Drawing on actor-network theory and digital methods, Venturini and Munk outline the conceptual underpinnings and the many tools and techniques of controversy mappin
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g. They review its history in science and technology studies, discuss its methodological potential, and unfold its political implications. Through a range of cases and examples, they demonstrate how to chart actors and issues using digital fieldwork and computational techniques." (Back cover)
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"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar
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e a promising solution—the purposive embedding and tracking of unique content elements as “markers” using text analytics techniques. Four markers were introduced in an Indian melodramatic television serial, Main Kuch Bhi Kar Sakti Hoon (I, A Woman, Can Achieve Anything), which was part of a larger transmedia edutainment initiative in India to promote sanitation, family planning, and gender equality. These markers served as anchors for audience engagement with the originally intended messaging embedded in the narratives as well as for program monitoring and evaluation. We applied various web-based tools to systematically track marker-related engagement on Facebook, Twitter, and YouTube across eight months. We also conducted semantic network analysis to better understand how marker-related social media comments evolved over time. Our investigation of using markers for digital engagement and narrative exchange in MKBKSH makes an important and timely methodological contribution to the scholarship and praxis of social and behavior change communication." (Abstract)
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"Argues that what makes AI socially relevant and useful is not intelligence at all but something even more human: communication. If machines are going to improve their ability to address ever more important human issues, it will not be because they have learned to think like people, but because we h
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ave learned to communicate with them." (Publisher description)
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"In order to build good international relationships, Public Diplomacy (PD) requires a precise and complete understanding of who and what makes up a country’s image. However, previous research lacks a theoretical and methodological framework that allows for the systematic collection and analysis of
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the opinions of foreign publics to analyze the whole picture of a country. This study discusses the concept of public opinion and country image formation and takes into consideration different measurement models. On this basis, a new, innovative, integrative country image listening and measurement instrument for public diplomacy is introduced. The new model integrates different components of country image and highlights the importance of formative and summative evaluation, while considering contextual factors influencing country image formation. This instrument allows the strategic analysis of how public diplomacy communication and various publics contribute to the formation of country images. We demonstrate the value of the integrated country image measurement instrument by analyzing the Swiss country image via a multimethod approach, principally through analyzing and integrating data from public opinion survey studies, international news coverage and Google Trends as a way to assess the international perception of a country. First, on the output level, we analyze high reach media outlets in five countries (Germany, France, Italy, UK, and US) with a codebook that allows for analysis of the news agenda about Switzerland in the countries abroad with respect to the five country image dimensions. Second, on the outcome level, we use a survey study in the five countries, combining a standardized instrument for measuring country image with open survey questions about general associations, strengths, weaknesses and recalled news media surrounding Switzerland. In addition, we use structural equation modeling to calculate the value drivers of the Swiss country image, to find out what the key components that shape the country image dimensions are. In order to look at conative outcomes, we further analyze google searches in the respective countries, as trace data can give empirical proofs for the statements of respondents and bring valuable insights on digital media as a new information source. Finally, we analyze the overall country reputation in each of the countries and align the results with the content analysis and survey studies. The study gives public diplomacy actors valuable insights into the use of mixed method approaches when measuring country images and exploring the importance of “listening” and so giving special attention to different types of publics, units and research methods." (Abstract)
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"Die standardisierte Inhaltsanalyse stellt ein für die Forschung zur politischen Kommunikation unverzichtbares methodisches Instrumentarium bereit, um die ausufernde Menge an politisch relevanten Mitteilungen im öffentlichen und halböffentlichen Diskursraum systematisch zu beschreiben. Die gegen
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ber dem Untersuchungsmaterial weitgehend non-reaktive Vorgehensweise liefert intersubjektiv nachvollziehbare Befunde. Der Beitrag leistet eine methodologische Auseinandersetzung mit den Grundprinzipien, Stärken und Schwächen der Inhaltsanalyse und ihrem Erkenntnishorizont." (Zusammenfassung)
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"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals
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with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe." (Publisher description)
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"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
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ons that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts." (Publisher description)
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