"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
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s de intervención en el campo de la comunicación social. Con esta publicación, un texto con vocación práctica, se describen situaciones, se presentan algunas formas de aproximarse a este tema, se recogen reflexiones para, finalmente, trazar mapas con el objeto de que, quien lo desee, oriente sus propias búsquedas y sus prácticas comunicativas. Esperamos con ello animar y contribuir al descubrimiento y construcción de modelos de comunicación social por parte de ONGD y movimientos sociales, así como presentar algunas herramientas que puedan ser de utilidad para el diseño de políticas, estructuras y estrategias de comunicación en estas organizaciones." (Cubierta del libro)
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"Our research confirmed that many IFI (international financial institutions)-watchers are struggling to utilise ICT efficiently. The majority of organisations we studied do not have a communications strategy that takes into account the possibilities ICT affords. If they do have a website, it is not
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updated regularly. Almost everybody we consulted complained about information-overload, while at the same time lacking information relevant to them specifically. These difficulties are, of course, also experienced by NGOs, campaigners and specialists in other issue areas. We identified a range of obstacles that make effective information sharing and co-operation more difficult. Some are easy to grasp, although not necessarily easy to tackle (i.e. language), while others are extremely complex and cause much frustration (i.e. internal politics and structures of NGOs). Many have been around for years. The introduction of ICT is accompanied by new difficulties, such as information overload and computer viruses, but can also have a multiplier effect on the "old" problems. This is not news, but it makes sense to point out again that new technology relies on "traditional" factors to succeed in establishing effective communications. It depends less on working with the latest software than on how people relate to each other. Power structures and democratic or non-democratic procedures can, directly or indirectly, promote or hinder communications." (Executive summary)
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