"As it seeks to win the hearts and minds of citizens in the Muslim world, the United States has poured millions of dollars into local television and radio programming, hoping to generate pro-American currents on Middle Eastern airwaves. However, as this fascinating new book shows, the Middle Eastern
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media producers who rely on these funds are hardly puppets on an American string, but instead contribute their own political and creative agendas while working within U.S. restrictions. The Other Air Force gives readers a unique inside look at television and radio production in Afghanistan and the Palestinian territories, from the isolated villages of the Afghan Panjshir Valley to the congested streets of Ramallah. Communications scholar Matt Sienkiewicz explores how the U.S. takes a “soft-psy” approach to its media efforts combining “soft” methods of encouraging entertainment programming, such as adaptations of The Voice and The Apprentice with more militaristic “psy-ops” approaches to information control. Drawing from years of field research and interviews with everyone from millionaire executives to underpaid but ever resourceful cameramen, Sienkiewicz considers the perspectives of the Afghan and Palestinian media workers trying to forge viable broadcasting businesses without straying outside American-set boundaries for acceptable content." (Publisher description)
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"The five reports that make up this collection are variously concerned with humanitarian aid, social and cultural evolution, crisis response, the mitigation of cultural divides, and political unrest. The themes that bind them are an international movement towards public safety; a trust-based relatio
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nship between states and citizens; community led social development; and the capacity of social media and big data to make use of, and amplify, the thoughts and voices of under-represented elements of society. Importantly, the reports also begin to question the inluence these violent contexts are having on the development of social media, where communities in crises utilise and shape these new technologies though real-time engagement. The potential of these media is being maximised to such an extent that these platforms are under strain, and developers are increasingly learning how to adapt to the needs of a variety of audiences in volatile contexts." (Introduction, page 6)
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"The media cannot be neutral towards peace: While news journalists may react strongly against such a claim by holding their ’professional objectivity’ above everything else, they must realise that the way in which they report on and about a certain conflict can drastically affect the audience’
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s perception of the situation and thus may influence further developments. While we would not want to endorse the idea that the news media may be controlled and used for specific purposes, even that of peace, the perception that journalists ought to be ‘neutral’ needs to be overcome. Simply by being there and reporting on a conflict, the media alter the communication environment and are thus inherently involved in the conflict and non-neutral. Furthermore, there is a very fine line between discarding one’s objectivity and viewing events with a certain attitude towards conciliation. In other words, though the media are usually run for profit, and, moreover, conflict sells better than cooperation, journalists should ensure balanced reporting with a view to preventing the escalation of tensions. It is possible to move in this direction by covering peace initiatives - at the very least – in as much detail as renewed escalations, by choosing to counter hate speech, and thus reducing the negative potentials of the media in conflict situations. Media that are sensitive towards the task of promoting tolerant and diverse viewpoints can be both informative as well as entertaining and have a large potential audience. In strengthening local capacities’ efforts, assistance can focus on three different aspects of local media structures: creating an open media culture that allows different voices to emerge and be heard, enhancing professional training and education for journalists, and supplying technical equipment to local media institutions." (Pages 2-3)
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