"The Theories of Change for both Citizens’ Voice [a programme focusing on social cohesion and inclusive governance] and the SRHR programme (which includes Love Matters [delivering information and media on love, sex and relationships to 18-30-year-olds]) contain a key assumption that through provid
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ing reliable information on our digital platforms, young people gain new knowledge and understanding on topics that matter to them. For Citizens’ Voice, the assumption is that by accessing pluralistic information and engaging in dialogue with people with other backgrounds and perspectives, young people are aware of different viewpoints, accept and respect diversity, challenge restrictive norms and participate in society. For Love Matters, it relates to providing evidence-based and pleasure-positive SRHR information that helps people to make informed decisions in their personal lives. To investigate whether this assumption holds true for both programmes, a dedicated survey question was included in the surveys of platform users conducted as part of the Next Generation Mid-Term Review (MTR) evaluation conducted by external researchers in 2019. This open question asked users whether they could give an example of a change they had experienced through engaging with the platform. The answers and examples given by users have been analysed by the PMEL team to answer the main research question: To what extent do returning users experience a change in knowledge, attitude or behaviour as a result of engaging with the platform?" (Introduction)
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"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info
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rmant Interviews (KII) and Focused Group Discussions (FGD) confirmed that information flows fluidly among Facebook users, who receive and share information in their respective common interest groups on Facebook, highlighting the important role of informal social media networks, which function as information sharing mechanisms. A few qualifying facts add more nuance to this finding: 1) the online survey was distributed through Facebook, which selfselects Facebook users; 2) the emergence of COVID-19 has increased Facebook use and the number of Facebook users; 3) respondents and interviewees were well aware of disinformation common to the platform, diluting their trust in information received via social media [...] Traditional media still plays a central role in inclusive voter education/elections outreach. While social media use is now widespread, survey respondents and interviewees still cited television, print and radio as main sources of information. 49% of respondents still regularly read the newspaper, 65% still watch TV, and 36% still listen to the radio. Moreover, insights from interviews and FGDs show that voters in Rakhine, Chin and Shan, affected by Internet outages, those in rural areas with limited access to Internet and digital communications infrastructure, and internally displaced persons may be excluded from information distributed solely on social media. Though traditional media is essential to inclusive quality information, this sector, especially those at the local and regional level, is struggling to survive financially ..." (Summary of key findings)
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"Data, including information collected by the MERIT project, demonstrates that social media and social messaging are powerful tools in Mali, and have the potential to both positively and negatively impact society, particularly in relation to violent extremism. Malian youth use social media and messa
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ging as a means of communication and information sharing on various topics. According to the youth respondents, confirmed by external information sources, violent extremist groups use the same types of social media both to collect and spread information, as well as to attract attention and support (including financial resources). Social media channels enable violent extremist groups to quickly and cheaply spread their propaganda among young people, who may be a vulnerable target because of their age, socio-economic situation and other contingent vulnerabilities. Because social media platforms are used by both the youth community and violent extremists, social media is a key means to either fuel or reduce violence in the country. It is therefore paramount for all users, from authorities to communities, to be aware of the risks and benefits that modern digital technologies can yield in preventing and countering violent extremism, and to be trained on the best ways to use these channels in a positive manner while preserving their security. The data collected and analysed provide valuable insight for future initiatives in Mali aimed at preventing and countering violent extremism. Further attention should be paid to the key role that youth can play as the main user community and, at the same time, as a potential target of extremist and terrorist groups. In this regard, training efforts should strengthen youth’s media literacy, by focusing on the risks implied in the use of media and by respecting and reflecting the specificities of the local contexts in which the different tools and platforms are used. Innovative approaches should be explored and enhanced in the attempt to develop effective alternatives and counter narratives, based on the fundamentals of media literacy." (Conclusions, page 13)
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"Social media sites allow students particularly in tertiary institutions to adopt different types of social networking sites to interact; keep in touch with their families and friends and keep up with their academic assignments. Conversely, there has been a growing concern that students at the terti
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ary level in Nigeria have devoted much of their time to communication through social networking sites at the expense of serious academic work. Thus, the study investigated how the undergraduate students of the University of Port Harcourt, Nigeria make use of social media sites for academic purposes. It also examined how much time the students allotted to socialisation and academic work in the use of online media. Anchored on the Uses and Gratification Theory, the survey research design was adopted while questionnaire was used as the instrument of data collections. Data were generated from a sample of 600 respondents randomly selected from six faculties from the University of Port Harcourt, Nigeria. Findings showed that most undergraduate students devoted more time to social networking sites mainly for socialisation and only used the sites for academic purposes when they were given assignments or when researching on a particular topic. The findings also revealed that the length of time spent on social networking sites socialising reduced the respondents’ ability to concentrate on academic work and eventually led to poor performance of undergraduate students. Based on the findings and conclusion, it was recommended among others, that media literacy education as a course should be introduced and integrated into the tertiary institutions’ progammes, especially at the undergraduate level." (Abstract)
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"Reliable, high quality information is a key priority for the young generation in Burkina Faso. Perhaps as a consequence of political insecurities and the prevalence of violent extremism, a majority of young people between 15 and 25 years seems very aware of the negative consequences of malevolent f
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orms of communication such as cyberbullying, disinformation and hate speech. At the same time, many young people lack vital Media and Information Literacy skills in the fields of access, creation and analysis of media content. This is according to results from a 2019 representative survey conducted for the MIL INDEX study on behalf of DW Akademie. Cyrille Guel from media NGO EducommunicAfrik echoes these findings, saying in an interview for the study that a basic knowledge of “how media work and how information is disseminated” is lacking. Denis Vincenti of development agency Fondation Hirondelle argues that this lack of skills emanates from the fact that young people are not given a chance to voice their concerns in the country, despite below 25-year-olds accounting for roughly 65 % of the population. The country report presented here is based on the findings of the MIL INDEX study, for which a representative survey, eight focus groups and six expert interviews were conducted in Burkina Faso between November 2018 and April 2019. The Study focused on five Media and Information Literacy (MIL) skill sets: Access, analysis, reflection, creation and action. For each of these dimensions, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points, adding up to a total maximum score of 100. The average 15-25-year-old Burkinabè respondent had moderate to good skills when it came to access (10.5), analysis (10.8), as well as reflection (11.5). Deficits were found mainly in the areas of action (8.2) and creation (5.6). The total score amounted to 46.6 out of a possible 100." (Executive summary)
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"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo
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th traditional and digital media platforms. It describes how Cambodian media practitioners use different media platforms to reach and inform their target audiences. It also looks at how different media platforms, tools, and ideas can be used to engage Cambodian citizens, especially youth, on environment-related topics. The aim is to encourage active involvement in environmental issues. The findings reveal that digital platforms, especially Facebook, have become increasingly popular in recent years. According to the Media Mapping Report, in 2019, key digital media usage was as follows: 87 percent of Cambodians own a mobile phone; 12.5 million were active Internet users (out of a population of 16.4 M); 8.4 million were active social media users; 8.3 million were active Facebook users. Video is the top communication tool that the organizations used to reach specific audiences through storytelling and social media. The findings indicate that targeted media campaigns are the most effective communication and outreach initiatives, followed by celebration of special events, in which video is an effective tool. These campaigns and videos are delivered using Facebook, which is the top social media platform used to reach specific audiences, followed by YouTube and Instagram. The report found that news programs still attract large audiences on TV and radio. Hang Meas is the toprated TV station, followed by PNN and CTN, while ABC ranges among the top programs, followed by RFI/WMC and Vayo respectively. Based on this media mapping exercise, the team found that the USAID Cambodia Green Future Activity should employ an inclusive approach that involves target audiences – whether youth or the broader public – in all phases including design, implementation, monitoring and evaluation to ensure that the project reaches its objectives and goal. Development partners should explore multi-stakeholder strategies to implement project or campaign activities by using multi-platform approaches, such as using a mix of social and traditional channels to optimize reach and impact." (Executive summary)
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"The young generation in Kenya rejects disinformative and hateful communication. When asked for their opinion on these matters in a representative survey, a majority of 15-25-year-olds evaluated them as “not to be trusted” and “not funny”. This is one of the most important results of DW Akad
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emie’s MIL INDEX study in Kenya. The finding is all the more relevant considering the fact that in the East African country, “propaganda and fake news is a big problem—it is everywhere, in the social media especially,” as Wallace Gichunge of the Kenyan Center for Media and Information Literacy pointed out in an interview conducted for the Study.
The country report presented here is based on the findings of the MIL INDEX study, for which a representative survey, eight focus groups, and eight expert interviews were conducted in Kenya between November 2018 and April 2019. The study focused on five Media and Information Literacy (MIL) skill sets: access, analysis, reflection, creation, and action. For each of these dimensions, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points. The scoring system measures how often certain skills are actually put into practice (access, creation, action) or tests the skills directly (analysis, reflection). Since citizens cannot permanently use media and information sources unless they are journalists or media workers, a perfect score of 100 for any country appears unrealistic—it is more about the relative performance across time and in comparison to other countries, as well as being a tool for identifying deficits to be addressed in media development.
The 15-25-year-old Kenyans displayed good skills when it came to analysis (13.1) and action (12.9) and moderate to good skills in terms of reflection (11.4) as well as access (11.9). Deficits were found mainly in the creation dimension (9.9). The total score amounted to 59,2 out of a possible 100." (Executive summary)
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"Esta es una obra miscelánea que se adentra, desde múltiples perspectivas, en las interacciones entre educación y comunicación por medio de la influencia global de las redes sociales. En un contexto hiperconectado, pero no necesariamente ‘empoderado,’ resulta esencial la formación en compet
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encias mediáticas para que la ciudadanía pueda responder de forma inteligente, crítica y creativa ante el gran reto de la ‘pantalla global.’ El texto es resultado de los trabajos de la Red Interuniversitaria Euroamericana «Alfamed» en el V Congreso Internacional de Competencias Mediáticas: «Redes sociales y ciudadanía: Hacia un mundo ciberconectado y empoderado», celebrado en dos modalidades: versión virtual del 14 al 16 de octubre de 2020, y versión presencial del 5 al 7 de mayo de 2021 en Quito (Ecuador)." (Cubierta del libro)
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"Explores the place of the Bible in the lives of 18 to 35 year-olds who have been born into the digital age. As the use of digital media becomes increasingly pervasive, it should follow that it will have a significant effect on people’s engagement with religion and the sacred texts associated with
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it. Drawing on contemporary in-depth surveys, this study unpacks digital millennials’ stance towards, use of and engagement with the Bible in both offline and online settings. The book features results from a nationally representative survey of 2,000 young British people specifically commissioned for this project. The data is also compared with the findings of others, including a poll of 850 British Bible-centric Christians and recent Bible engagement surveys from the USA." (Publisher description)
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"Die Befragung hat gezeigt, dass das Thema Gleichberechtigung durchaus etwas ist, mit dem sich fast alle Nutzerinnen und Nutzer grundsätzlich beschäftigen. Sie hat auch einen klaren Zusammenhang zwischen der Nutzung von Social Media und der persönlichen Einstellung der Userinnen und User hinsicht
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lich der Gleichberechtigung aufgezeigt: Menschen, die Social Media intensiver nutzen, denken weniger gleichberechtigt als solche, die seltener bei Instagram oder YouTube aktiv sind. Wie die Analyse deutlich gemacht hat, hat eine hohe Anzahl der Userinnen und User noch immer sehr klassische Vorstellungen davon, wer für Kindererziehung und Haushalt zuständig ist oder ob Frauen und Männer bei gleicher Arbeit gleich viel verdienen sollen. Social Media scheint dabei ein Verstärker für traditionelle Ansichten hinsichtlich Geschlechterrollen zu sein – unter anderem ausgelöst durch die stereotypen Darstellungen professioneller Influencerinnen und Influencer. Auf diese Weise werden Rollenbilder in den sozialen Medien hochgehalten und immer wieder aufs Neue rekonstruiert und manifestiert. Dadurch tragen Influencerinnen und Influencer – möglicherweise unbewusst – dazu bei, dass Stereotype nicht aufgebrochen werden können und die Entwicklung der Gleichberechtigung ausgebremst wird." (Seite 10)
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"This book investigates ways in which global media coverage of conflicts affects the worldviews of the social and cultural values of nationals from the war regions. It identifies the cultural patterns in remote communities that have been 'diluted' by IT and the extent to which the changes impacted t
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he values of the indigenes. It also describes the role that IT especially social media and broadcast media play in the understanding of war among residents in highly wired and remote communities, respectively." (Publisher description)
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"La tesis del estudio, y probablemente una de las pocas premisas capaz de generar consenso entre los millennials, es que la tecnología se sitúa como denominador común en todas y cada una de sus actividades: la utilizan para mantener el contacto con sus amigos y crear nuevas relaciones, para apren
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der cosas nuevas, para buscar trabajo, para entretenerse en sus momentos de ocio, para participar en política y defender sus derechos, etc. El ecosistema digital y móvil en el que han crecido es la causa y la explicación de muchas de sus actitudes y comportamientos: la inmediatez les hizo impacientes y ansiosos; las redes les hicieron sociables y abiertos; la descentralización del poder y el acceso a la información les empoderó y les hizo críticos y exigentes. Por ello, preferimos hablar de cultura millennial, en lugar de generación millennial. La cultura millennial no sería exclusiva para los nacidos entre 1982 y 1998, sino que permitiría a personas nacidas en otras fechas sentirse millennial e identificarse con sus características." (Página 108-109)
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"Youth in the Digital Age provides answers from a decidedly interdisciplinary perspective, beginning in a framework steeped in context; biography; and societal influences on young people, who now make up 25% of the earth's population. Placing these perspectives alongside those of current scholars an
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d commentators to help analyse what young people are up against in navigating the digital age, the volume also draws on data from a five-year research project (Digital Media and Young Lives). Topics explored include well-being, privacy, control, surveillance, digital capital, and social relationships." (Publisher description)
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"While global youth is often referred to as a fairly homogeneous generation of digital natives, data drawn from a survey in Jordan, Moldova, and Uganda suggests that this is not the case. Based on an instrument for measuring digital and news literacy, this paper presents a typology of five personae:
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The MIL Novice, the MIL Intermediate, the MIL Veteran, the Digital Literacy Veteran and the News Literacy Veteran. The descriptions of these five types of media users can be employed as prototypes when developing Media and Information Literacy (MIL) programs and materials for 15 to 35-year-olds." (Executive summary)
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"Younger audiences are different from older groups not just in what they do, but in their core attitudes in terms of what they want from the news. Young people are primarily driven by progress and enjoyment in their lives, and this translates into what they look for in news. They still need and want
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news to connect their world to the world – and fulfil an array of different social and personal needs – but they don’t necessarily see the traditional media as the best or only way to do that. News media is now competing for attention with myriad other distractions, and there is a high level of ‘background’ or ‘indirect’ exposure to news (through social media, other online conversations, documentaries and TV shows, etc.). They don’t need to seek it out, news comes to them. Finally, much of the excitement and gravitas for younger people is on the periphery of the news space (infotainment, lifestyle, cultural, grassroots, bloggers and vloggers). All this means there is a disconnect; traditional news media no longer seems as relevant or as dominant when it comes to news content. In a simplified way, how news brands and young people view the role and value of news is different: Traditional news brands see news as: what you should know. Young audiences see news as: what you should know (to an extent), but also what is useful to know, what is interesting to know, and what is fun to know. And the role of news for young people appears primarily individualistic; it’s about what it can do for them as individuals – rather than for society as a whole. While it’s true that the industry is moving towards producing more content of this kind, most traditional news brands are still not associated with being useful, interesting or fun. The study also revealed that the differences in the relationships young people have with the news depend on three key areas: the moment, the person and the medium. Four key news moments (dedicated, updated, time-filler, and intercepted) are described in detail, as are four types of news consumer (Heritage News Consumers, Dedicated News Devotees, Passive News Absorbers, and Proactive News Lovers). The impact of the various media is also investigated, revealing key roles, usage, pros and cons of platforms including Instagram, Facebook, Twitter, Reddit and podcasts." (Publisher description)
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