"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people's lives." (Publisher description)
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"Estudantes, professores e profissionais da comunicação têm se perguntado e refletido sobre quais seriam as tendências do saber legitimado sobre o campo da comunicação no Brasil. A fim de debater sobre esta questão, a Sociedade Brasileira de Estudos Interdisciplinares da Comunicação mobiliz
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ou acadêmicos pertencentes a distintas gerações. Eles foram desafiados a inventariar e problematizar o estado do conhecimento sobre as disciplinas ou interdisciplinas que integram o universo das ciências da comunicação. Neste livro surgem novos olhares sobre antigas e recentes questões, estimulando os tomadores de decisão a agir com os pés na terra e os formadores de opinião pública a superar idiossincrasias, preconceitos e dogmas." (Casa editorial)
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"This book compares rebel media use in three Mesoamerican rebellions: the Nicaraguan Revolution, the Salvadoran civil war and the Zapatista uprising in Chiapas, Mexico. Directly comparing media use in all three rebellions provides a richer understanding of the role of media in social change, particu
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larly violent change." (Publisher description)
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"This book brings together some of the most outstanding and novel papers on media and development presented at the AMIC Annual Conferences in Bangkok, Thailand in July 2004. It features over a dozen contributions from around the region, providing a wealth of fresh case studies as well as breaking ne
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w ground in highlighting emerging frontiers of media development discourse in Asia, comparing regional development along multiple dimensions and frameworks and pointing the direction towards further media initiatives at a national level. The papers selected are grouped into three key themes: media and development; new narratives and political discourse; and media impacts and capacity building. Part I addresses macro-level impacts and policies pertaining to media and development in Asia. Part II deals with more direct media issues such as new narratives and emerging forms of political discourse and groupings in Asia. Part III shifts the focus to traditional media impacts on youth and tribal audiences, as well as new media impacts on the education and business sectors. The contributors to this book have highlighted not just an interesting range of media and development issues in Asia, but have also introduced a good variety of media research methods. These include quantitative assessments of media impacts in society, comparative and longitudinal frameworks for evaluating regional ICT competitiveness, structural analyses of political and activist communication systems, in-depth case studies of individual organisations, and broad-based surveys of stakeholders in ICT4D." (Publisher description)
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"This highly accessible text compares media institutions and political experiences in countries around the world, including the United States, the United Kingdom, and Russia, to enable students to think critically about the central questions in the study of media and politics. The book balances cont
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emporary case studies with explanations of key theories and concepts, and includes a section on political communication research methods, empowering students to fully understand - and conduct their own comparative research into - the impact of media on the political sphere." (Publisher description)
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"La comunicación política implica el conocimiento y dominio de técnicas de investigación, de planificación, el diseño y ejecución de acciones estratégicas que tienen por objeto llegar de forma eficiente a los públicos; implica cambio y difusión eficiente de mensajes. La propuesta política
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, la elaboración del discurso político y la construcción de la imagen política suponen la identificación sistémica de una estrategia política, estrategia comunicacional y estrategia publicitaria." (Descripción de la casa editorial)
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"Der Band präsentiert ca. 500 Farbplakate aus dem befreiten Nicaragua zwischen 1979 und 1990 und der internationalen Solidaritätsbewegung. Sie sind so bunt wie das Spektrum ihrer Gestalter, vielfältig in ihren Stilen, eindeutig in ihren politischen und sozialen Botschaften. Die Sammlung wird erg
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nzt durch Texte prominenter AutorInnen aus Nicaragua und anderen Ländern, die durch das revolutionäre Projekt verbunden waren. Darunter sind Ernesto Cardenal, Sergio Ramirez, Dora Maria Tellez, Orlando Nuñez. Sie werfen einen Blick auf den emanzipatorischen Prozess und fragen, was es kritisch aufzuarbeiten gilt und was in neuen Formen weiterentwickelt werden kann. Der Band ist somit ein eindrucksvolles Dokument eines großen Emanzipationsversuchs. Die Hoffnung auf Befreiung war in Nicaragua Triebkraft weitreichender Veränderungen. Davon zeugen die Bilder und Texte dieses Buches." (Klappentext)
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