"Wie wahren wir die Menschen-, Grund- und Bürgerrechte? Und wie können wir unsere Werte für die Gestaltung disruptiver Innovationen und der digitalen Zukunft nutzen? Die Autor*innen aus Politik, Wissenschaft und Praxis zeigen auf, wie technologische Phänomene mit unseren Werten in Einklang gebra
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cht werden können und diskutieren normative Impulse und Ideen für die Regelung des Gemeinwohls in der digitalen Welt." (Verlagsbeschreibung)
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"This study places the most common recommendation from practitioners—that migration communication should be based on values—within the broader scientific literature by introducing Schwarz’s psychological theory of ‘basic human values’ and then using European Social Survey data to visualise
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the relationship between these values and attitudes to immigration, a relationship already well established in the political psychology literature. It is argued that messaging with a value-basis that is concordant with that of its audience is more likely to elicit sympathy, whereas that which is discordant with the values of its audience is more likely to elicit antipathy. Given the value-balanced orientations of those with moderate attitudes to immigration, persuasive migration messaging should also attempt to mobilise values of its opposition; i.e. pro-migration messaging should mobilise Schwarz’s values of conformity, tradition, security and power, whereas anti-migration messaging should mobilise values of universalism, benevolence, self-direction and stimulation." (Introduction, page 9)
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"[...] the aims for embarking on this study were (a) for the researcher to understand more about the TV, it’s various genres and audiences preferences; (b) Explore the applicability of cultivation theory to an African TV audience; (c) gather data about important values and value changes, and share
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it with any interested persons; (d) use the knowledge acquired to explain the value changes taking place in Zambian society, especially Catholic youth; (e) observe the emerging social trends within Zambian society, particularly among younger people, and (f) assess the suitability of TV as a means for transmission of personal values in Zambia. The dissertation is divided into three parts: Part one presents a literature review of mass media development, the nature of values and media effects theory. The second part deals with research design and methodology. Lastly, part 3 presents the research findings." (Introduction, page 12-13)
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"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that
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it addresses these issues through values – the primary aim of the intervention is to promote reflection on people’s value systems and how these values are lived out in daily life. Over 85% of South Africans adhere to religious beliefs which have clear moral ideals and principles. One explicit strategy of HEARTLINES is to build on this already established authority of religious and spiritual beliefs. Using the authority of FBOs and religious faith, the Mass Media Project aims to promote values, to encourage people to live out their values more fully, and provide tools for this purpose. This evaluation is focused on the first stage of the HEARTLINES intervention. This included two main initiatives, namely, the national broadcast of 8 HEARTLINES films or dramas, with supporting print and below-the-line media components and secondly, the start of social mobilisation of faith-based organisations, where FBOs were provided with relevant tools to teach values and encouraged to undertake discussion-based activities. This first stage of HEARTLINES was evaluated using scientifically rigorous evaluation methods. During the 8 weeks of broadcast, an estimated 26% of the adult population, or 7.3 million adults watched one or more of the HEARTLINES films on television." (Executive summary)
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"Die Beiträge dieses Bandes suchen einen interdisziplinären Zugang zum Verhältnis von Fernsehen und Religion. Aus verschiedenen Fachperspektiven setzen sie sich mit der Frage auseinander, ob das Fernsehen Kommunikationsformen und Funktionen der Religion übernommen hat." (Verlagsbeschreibung)
Studies the legal, economic, cultural and political implications of trans-border television, focusing on Japan, the Philippines, India, Malaysia and Hong Kong.
"This volume is designed to revolutionize the field of communication by identifying a broad ethical theory which transcends the world of mass media practice to reveal a more humane and responsible code of values. The contributors, representing a diverse range of intercultural perspectives, defend th
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e possibility of universal moral imperatives such as justice, reciprocity and human dignity. Through an examination of the values in which their cultures are grounded, they provide a short list of ethical principles which form the common ground from which to view contemporary issues in the media, interpersonal communication, mediation and conflict resolution." (Publisher description)
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