"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof
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essional. Objectives: provide practical guidance to clinical trial staff and research partners on how to anticipate and respond to the special communications challenges posed by the conduct of clinical research in resource-limited settings; share lessons learned from case studies of actual experiences running trials in Africa, Asia, Latin America, the United States and Europe; supply hard copy and electronic versions of diagnostic tools, sample templates, and model examples of communications plans and materials that sites can adapt for use in their communications planning and implementation." (Page 2)
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"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber
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." (Klappentext)
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"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
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zelner Handlungsfelder wie Medienarbeit, interne Kommunikation und Public Affairs wird ebenso behandelt wie die Besonderheiten von Online-Monitoring, Twitter, Social Networks und Weblogs, Positionierung und Kampagnenführung im Netz, Personalisierung sowie Storytelling. Die Beiträge zeigen, dass es nicht mehr ausreicht, die Online-PR als neuen Baustein in herkömmliche Kommunikationsstrategien einzubauen. Stattdessen ist ein grundlegendes Umdenken notwendig, denn das Zeitalter der Massenmedien geht zu Ende. Wer für professionelle Kommunikation verantwortlich ist, muss den Wandel verstehen, soziale und technologische Rahmenbedingungen adaptieren sowie neue Strategien entwickeln. Jenseits schnelllebiger Moden geht es vor allem darum, geeignete Rahmenbedingungen zu schaffen und die Stärken beziehungsweise Schwächen verschiedener Ansätze zu verstehen. Dies will das wissenschaftlich fundierte und zugleich praxisnahe »Handbuch Online-PR« mit zahlreichen Fallbeispielen leisten." (Verlagsbeschreibung)
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"In the chapter, journalistic work ethics on the scene during school shootings and journalists’ psychological stress reactions after such work is studied. Approach: Findings are based on several qualitative studies carried out separately at different time periods, spanning over a decade. Included
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cases are one from the United States, Columbine (1999), and two from Finland, Jokela (2007) and Kauhajoki (2008). Similarities and differences between cases are pinpointed, and general conclusions are drawn. Findings: Results show that while technical equipment and publication platforms have developed between cases, journalists’ ethical issues, response to public criticism, and patterns of postcrisis reactions remain similar. Practical implications: As implications in the area of journalism ethics and stress reactions, the authors conclude that work in crises will be the rule rather than the exception during a journalist's career. Ethical considerations and individual response patterns to an event interact in complex ways. Personal preparation and knowledge in the area of ethics are of crucial importance for being able to function professionally during assignments. Social implications: Personal knowledge regarding journalism ethics and psychological stress are of importance, since individual mistakes when informing about a crisis can have long-lasting societal effects. Value of chapter: In the chapter, the authors underline the need to develop a personal understanding of typical crisis-related journalistic work strategies (autopilot/hyper mode), ethical boundaries, and possible stress reactions, for enabling an adequate work approach during assignments. Also, a number of possible predictors for emotional distress in journalists during crisis-related assignments are proposed." (Abstract)
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"Das Buch vermittelt als Leitfaden auf unkomplizierte Weise einen umfassenden Überblick darüber, was Pressearbeit ist und kann. Wie komme ich mit den „richtigen Storys" in die Medien? Kann ich auch verhindern, ungewollt präsent zu sein? Wie funktionieren Medien überhaupt? Von der Marke ICH bis
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hin zur Meinungsbildung und Themenführerschaft vermittelt das Buch anschaulich und praxisnah das Wesen der Presse- und Öffentlichkeitsarbeit. Mit konkreten praktischen Beispielen und Checklisten untermauern die Autoren, wie auch Unternehmen der KMU-Branche kostengünstig und effizient Pressearbeit betreiben können. Dabei setzen sich die Autoren auch aus der Sicht der Medien kritisch mit dem Thema auseinander und beleuchten in zahlreichen Interviews mit Vertretern unterschiedlichster Ressorts und Medien die Do's und Dont's, die es im Kontakt mit Journalisten zu beachten gilt. Medienexperten und Redakteure stehen dabei aus ihrer täglichen Praxis Rede und Antwort." (Verlagsbeschreibung)
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"The report examines how authorities and humanitarian and aid organizations can best balance the opportunities and challenges of exploiting different technologies at the key stages on the timeline of crisis—early warning and preparedness, immediate humanitarian relief, and reconstruction and long-
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term development." (Executive summary)
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"The handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that
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highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner." (Publisher description)
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"Whether clinicians like it or not, children and families affected by trauma are routinely covered by the media. When that happens, clinicians often face difficult choices [...] Audiences are powerfully affected when direct information comes from children, adolescents or family members. Yet balancin
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g the needs and expectations of survivors, journalists and the public can be complex. By working collaboratively with the media, we can better ensure that the stories of children and families are told responsibly and effectively lead to increased public awareness about the impact of exposure to trauma. This guide is designed to help you be more effective in working with survivors and the media:
• Victims and families: How can you help victims and families who are approached by the media or want to approach the media?
• Journalists: How can you be more helpful as a news source?
• Community: How can you improve community knowledge about trauma and trauma-focused programs for children?" (Introduction)
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