"Diese Studie präsentiert eine empirische Analyse des lokalen Bildungsfernsehsystems in der sudanesischen Provinz Gezira, das in den siebziger Jahren mit deutscher Entwicklungshilfe eingeführt und gefördert wurde [...] Auf der Grundlage seiner Erkenntnisse aus dem Sudan argumentiert der Autor, da
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ss das Potenzial des Fernsehens zur Förderung und Beschleunigung der ländlichen Entwicklung in den am wenigsten entwickelten Ländern wahrscheinlich geringer ist als allgemein angenommen. Der Import komplexer und teurer westlicher Fernsehtechnik scheint daher keine erfolgversprechende Strategie zur Lösung der Kommunikationsprobleme der am wenigsten entwickelten Länder zu sein. Das sudanesische Beispiel zeigt außerdem, dass die verfrühte Einführung und Verbreitung des Fernsehens eine Reihe negativer Folgen haben kann, da sie knappe Ressourcen aus anderen Bereichen wie der Presse und dem Bildungssystem abzieht und zu einer wachsenden technischen und finanziellen Abhängigkeit von ausländischen Geberinstitutionen und dem Weltmarkt für Fernsehhard- und -software führen kann.“ (Zusammenfassung, Seite 216)
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"To overcome the many problems inherent in rural development in tropical countries, most governments and aid agencies have put in the field teams of extension workers as 'Change Agents' who train and advise the local people to help themselves. This book is a practical companion for the Change Agent
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or for the agricultural or technical college student. It is concerned with both the attitudes and communication skills required by Change Agents, and it is one of the first to be published for those training in this area of extension work." (Back cover)
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"The initials SITE stand for Satellite Instructional Television Experiment. In this publication, commissioned by Unesco, the accent is on the word experiment. It is a summary and a critical assessment of the majority of the research studies relating to the whole complex operation, not an evaluation
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of the programme itself. The SITE project involved in- and out-of-school instruction and participation; it had complex managerial, technical and economic problems. Research had also to be organized at the formative, operational and summative stages of the experiment. This study tries to cover each of these dimensions. SITE as a project had about 50 research studies as essential components, the reports of which comprise 19 volumes. They are of especial interest to social scientists concerned with the developmental impact of modern communication techniques in rural areas and they are particularly relevant in view of the present proposal to establish a more permanent satellite-based communication system in India in the near future. However, it is unlikely that the totality of the research carried out on SITE will reach a wide audience, if only because of the considerable volume In this publication, of data produced. It therefore seemed useful 19 Unesco to commission a summary of the research findings and to present these, not as a retrospective evaluation of the project, but as a digest of what was discovered. Professor M. S. Gore of the TATA Institute in India - an eminent sociologist - was asked to undertake this formidable task. He was asked, first of all, to reduce the 19 volumes to a document of manageable size, while retaining what was essential and of universal interest. In addition, he was asked to look at the "SITE studies" from the point of view of their methodological adequacy and hence the validity of their findings. In his report he has also tried to answer in some degree the more general question as to whether the SITE experience has been worthwhile and can perhaps be transferable in suitable circumstances to other nations and regions." (Preface)
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"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in
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health, family planning, agriculture, basic education, and conscientization. The introductory paper discusses indigenous sociocultural forms as a basis for nonformal education and development. Seven countries are represented in the case studies: Indonesia, Bolivia, Java' (Indonesia), Upper Volta, Botswana, India, and Bali (Indonesia). Section II focuses on the performing arts in both mass campaigns and community nonformal education programs. An introductory paper overviews folk media, popular theater, and conflitting strategies for social change in the Third World. The seven case studies consider the specific strategies used in Brazil, Sierra Leone, China, India, Mexico, Jamaica, arid Africa. Section III contains the seminar reports developed from discussions of the four regional working groups: Latin America, Africa and the Caribbean, South Asia, and Southeast Asia. A summary of plenary .discussions is also provided." (ERIC document resumé)
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"Zwei Faktoren charakterisieren die gegenwärtige Situation der Medienprojekte in der Dritten Welt: Fehlentwicklungen durch den unreflektierten Import von Mediensystemen, die fast ausschließlich auf die Erfordernisse der westlichen Industriestaaten zugeschnitten sind, und die damit verbundene Verna
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chlässigung oder Deformation der durch Landwirtschaft geprägten Sozialstrukturen der Entwicklungsländer. Vor diesem Hintergrund und in Verpflichtung zu dem entwicklungspolitischen Konzept der Erfüllung von Grundbedürfnissen zeigt dieser Beitrag Ansatzpunkte für anwendungsbezogene Kommunikationsstrategien, die vor allem die sozialen und ökonomischen Rahmenbedingungen der Entwicklungsländer berücksichtigen." (Seite 56)
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"Several decades ago communication research about the Third World centered largely around the diffusion-of-innovation theory which measured elements of social structure but drew no policy implications from its findings. This anthology brings together research with a new perspective involving the rur
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al poor, and reexamining communication's role in terms of equity (who benefits from information) and productivity (what impact information has on agriculture productivity, health, and income, as well as knowledge, attitudes, and behavior of rural people). Studies are grouped in three parts: "Information in Rural Development: General Social Issues," with articles by McAnany and Larry Shore; "Information within Structural Constraints: Three Case Studies" which includes the Ivory Coast by Frans Lenglet, Guatemala by Jeremiah O'Sullivan, and Brazil and Guatemala by Eduardo Contreras. and "Information and Education in Rural Development: Economic Analysis" by Jacqueline Ashby, Steven Klees, Douglas Pachico and Stuart Wells." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 275)
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