"Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio’s residents – or Hospice
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ños – express their feelings of marginalisation that result from living in city far from the national capital, and with a notoriously low quality of life compared to other urban areas in Chile. In actively distancing themselves from residents in cities such as Santiago, Hospiceños identify as marginalised citizens, and express a new kind of social norm. Yet Haynes finds that by contrasting their own lived experiences with those of people in metropolitan areas, Hospiceños are strengthening their own sense of community and the sense of normativity that shapes their daily lives." (Back cover)
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"The percentage of Pakistanis using the Internet increased by 37.5% between 2009 and 2013, though overall internet penetration remains very low with only 11% of the population having access to the Internet". (Page 9) "Heavy internet users in Pakistan are very young (72% under 30 years of age), large
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ly male (59%), and highly educated (72% with at least some university schooling). Light users are much more likely to be over thirty years of age (42% for light compared to 18% for heavy users), women (47% for light vs. 36% for heavy users), but more highly educated (38% of light users have graduate degree vs. 31% for heavy users) [...] Television news is by far the most popular source of information among Pakistani Internet users, with 80% of survey respondents selecting this communication channel as one of their three top sources of information. After television news, social networking sites are the most commonly cited source of information used by Pakistani Internet users with 55% of respondents selecting it as one of their top three sources." (Executive summary)
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"The first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world, including Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. This book offers a comparative analysis summarising the re
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sults of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences." (Back cover)
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"This book presents an ethnographic study of social media in Mardin, a medium-sized town located in the Kurdish region of Turkey. The town is inhabited mainly by Sunni Muslim Arabs and Kurds, and has been transformed in recent years by urbanisation, neoliberalism and political events. Elisabetta Cos
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ta uses her 15 months of ethnographic research to explain why public facing social media is more conservative than offline life. Yet, at the same time, social media has opened up unprecedented possibilities for private communications between genders and in relationships among young people. Costa reveals new worlds of intimacy, love and romance. She also discovers that, when viewed from the perspective of people's everyday lives, political participation on social media looks very different to how it is portrayed in studies of political postings separated from their original complex, and highly socialised, context." (Publisher description)
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"This report is the fifth in a series of annual reports designed to capture key developments and data related to usage of social media in the Middle East. The past year has seen the continued growth of visual-led social networks, especially in the more affluent Gulf region. Meanwhile, the discernibl
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e growth in mobile social users(+66% notes the creative agency We Are Social) emphasizes the increasing primacy of the mobile social experience. For many users, mobile is the only way that they interact with social networks. Mobile platforms, for millions in the region, will also offer their first online experience. Recognizing this, companies like Facebook have launched Facebook Lite, an Android app targeting users on slow networks (and with small dataplans). Their Free Basics program allows customers on the Zain network in Jordan and Asia Cell, Korek and Zain in Iraq avoid data charges when using Facebook on their mobile devices. Will other providers follow suit? Yet, for all the positives, the social experience in some parts of the region remains beset with challenges. Networks and services can be blocked – both temporarily and permanently – and issues around freedom of expression persist." (Introduction)
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"It is too often assumed anyone can communicate via the internet or share in the benefits of easily available newspapers and free-to-air television or radio; this is not always true. Lower internet penetration and mobile broadband access in countries like Egypt and Tunisia, for example, stand in sha
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rp contrast to that of the UAE, Saudi Arabia, and Qatar. The 2016 report brings some good news about a narrowing digital divide between these countries, along with significant gains in internet connectivity in every country studied except Tunisia, where internet access has stagnated since 2014. Six in 10 Egyptians now use the internet, considerably more than the share of Tunisians online, but just three in 10 Egyptians have access to, or choose to use, mobile broadband. It is ironic that the two countries most closely linked to the Arab uprisings—Tunisia, where the uprisings began and Egypt, the location of the most publicized revolution—are still struggling to be fully enfranchised into the digital age." (Introduction, page 8)
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"This book provides a variety of cases and theoretical insights that touch upon communication across media in everyday life. The cases favour user perspectives and are focused on coordinating mundane activities on smartphones, the role played by apps when exercising, the use of self-organised Facebo
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ok groups for civic participation, the role various cross-media communication patterns play in the everyday practices of bereaved parents, the framing and use of digitized cultural heritage, and the political everyday life appropriations of users on social media. While the cases are empirically grounded, the theoretical insights provide different frameworks for understanding cross-mediated communication patterns and space of agency in everyday contexts." (Back cover)
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"Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experien
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ce. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life." (Back cover)
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"Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their
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use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’." (Back cover)
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"La sostenibilidad de los medios depende en gran medida de las nuevas relaciones que tejen con su audiencia poniendo la tecnología a su servicio. El desafío al que el periodismo y los medios se enfrentan es pensar cómo usar la información que capturan de los recorridos de sus usuarios en la red
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para planear sus prácticas narrativas. Las claves que se plantean en este informe buscan dar luces a manera de hipótesis que ayuden a entender la dinámica de las audiencias digitales en Colombia." (www.fnpi.org)
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"Following the Arab Spring, the use of social media has become instrumental in organising activist movements and spreading political dissent in the Middle East. New online behaviours have transformed traditional communication channels, enabling young people of all backgrounds to feel politically emp
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owered. But now that spring has turned to winter, what are the long-term implications of internet activism in the region? Social Media in the Arab World provides a unique insight into the role of online communications as a force for change in the Gulf States. Featuring examples as diverse as neo-patrimonial politics in Saudi Arabia and the ways an online presence affects the status of women in Kuwait, the chapters examine shifts in the political, social and religious identities of citizens as a result of increased digital activism. With contributions from a variety of inter-disciplinary experts, this wide-ranging study examines the consequences of changing power dynamics brought about by popular social media." (Publisher description)
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"This year we have evidence of the growth of distributed (offsite) news consumption, a sharpening move to mobile and we can reveal the full extent of ad-blocking worldwide. These three trends in combination are putting further severe pressure on the business models of both traditional publishers and
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new digital-born players – as well as changing the way in which news is packaged and distributed." (Overview & key findings)
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"The debate on Facebook raises questions about the use and users of this information service. This collected volume gathers a broad spectrum of social science and information science articles about Facebook.Facebook has many facets, and we just look forward above all to the use and users. The facet
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of users has sub-facets, such as different age, sex, and culture. The facet of use consists of sub-facets of privacy behavior after the Snowden affair, dealing with friends, unfriending and becoming unfriended on Facebook, and possible Facebook addiction. We also consider Facebook as a source for local temporary history and respond to acceptance and quality perceptions of this social network service, as well. This book brings together all the contributions of research facets on Facebook." (Publisher description)
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"Este libro muestra los resultados de una investigación cuyo objetivo fue explorar la producción académica sobre Consumos Culturales en la Argentina en el período 2000-2012. Con el fin de poder delimitar el alcance del estudio, en un primer momento se definieron las dimensiones que esta indagaci
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ón atendería, teniendo en cuenta que los consumos culturales generalmente abarcan prácticas, o conjunto de prácticas, numerosas y diversas. Se decidió seguir el camino de la definición convencional. Es decir, se contemplaron aquellas publicaciones que tratan los fenómenos estudiados bajo el paraguas de esa expresión e investigaciones reconocidas tradicionalmente en el país que son comentadas tanto en el marco referencial como en otros s de esta obra. En este sentido, los textos analizados sustentan argumentos, o son producto de investigaciones, que examinan la asistencia a cines, teatros, festivales y fiestas populares, las audiencias y los públicos de radio y televisión, la lectura de prensa gráfica y de libros de circulación masiva y el uso y la apropiación de tecnologías de la información y la comunicación (TIC). Si bien pueden existir referencias a investigaciones o estudios que incluyan prácticas diferentes, las citadas son las que aparecen más recurrentemente estudiadas en las publicaciones que pueden enmarcarse como estudios dirigidos a registrar prácticas y hábitos vinculados a los consumos de bienes culturales en el país en la última década." (Introducción, página 15)
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"Internet users in Africa tend to be young, educated and in urban areas. The probability of using the internet is also higher for male, and we also find that internet usage patterns differ across gender and location. Mobile phones are the major devices used to go online both at home and elsewhere by
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a majority of adults." (Summary points, page 16)
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"[...] Specifically, we argue that development programs with an eye on instrumental outcomes are well-served by the cultivation of an understanding of broader digital practices—of people’s increasingly digital lives. This work explores not only what devices people use, but also how they get onli
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ne and what they do once there. These representations of digital practices must be fluid and current, given the rapidly changing landscape of Internet connectivity and digital services, and must identify opportunities for new inclusive business models and behavioral interventions. Therefore, this report contributes to the evidence base for development practice and for theory in several ways.
Chapter One offers a sketch of Caribou Digital’s three-part overarching approach to understanding emerging digital practices in context, with an eye specifically on bridging the gaps between development and daily life, and between the micro-level perspective of individual users and the macro-level forces impacting the landscape of digital resources available to them. Chapter Two details results from extensive interviews with experts in the field of Information and Communication Technologies for Development (ICT4D) that help place the current M4D wave in the context of more durable past and future factors. In Chapter Three, our reports on new primary research with users in Uganda, Ghana, and Kenya yield a broader and up-to-the-minute story of how mobile technologies are currently the center of users’ digital lives. Chapter Four concludes the report with a synthesis of these two streams, suggesting that our portrayal of users’ “Digital Days” can provide a user-centric lens to understand how technologies and practices are intertwined, how they vary between contexts, and how they might enable and structure development interventions." (Executive summary)
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"Die Nutzung von sozialen Medien ist 2015 ein weiteres Jahr in Folge nicht angestiegen. Die wahrscheinlichste Ursache hierfür ist, dass private Kommunikation verstärkt ins Instant Messaging – namentlich WhatsApp – abwandert. In der jungen Zielgruppe steigen vor allem die Nutzerzahlen der Fotoc
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ommunity Instagram, womit sie sich in dieser Altersgruppe als zweitgrößtes Netzwerk hinter Facebook positioniert. 43 Prozent aller Onliner (24 Millionen Menschen) nutzen zumindest selten Online- Communitys wie Facebook. Fotocommunitys erreichen insgesamt 15 Prozent (8 Millionen) aller Onliner, Twitter kommt auf eine Reichweite von 7 Prozent (4 Millionen). Den größten Nutzerkreis können Instant-Messaging-Dienste wie WhatsApp versammeln: 59 Prozent aller Onliner (33 Millionen) verwenden diese zumindest gelegentlich. Bei der Nachrichtennutzung über soziale Medien sind Apps wichtiger geworden. Medienanbieter können diesen Umstand nutzen, ihre Rezipienten auch auf diesen Wegen zu erreichen. Beliebt ist die Nachrichtennutzung über Onlinecommunitys vor allem bei den unter 30-Jährigen: Gut jeder fünfte Onliner zwischen 14 und 29 Jahren informiert sich mindestens einmal wöchentlich auf diese Weise über das aktuelle Geschehen, 14 Prozent tun dies täglich." (Zusammenfassung)
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"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
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icitarios, al considerar que un número importante de organizaciones enfocan sus esfuerzos publicitarios hacia sectores en edad productiva." (Página 2)
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