"This paper investigates everyday information seeking and misinformation among Internet users in rural and urban China. The research employs both quantitative and qualitative methods to identify user demographics and categories of misinformation encountered on mobile devices online. The paper makes
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two contributions: one is to bridge hitherto unconnected research on everyday information practices with the literature on misinformation. The second is to demonstrate that, despite the assumption that China’s tightly controlled online space leads to less of a misinformation problem, this is not the case in everyday life contexts. The findings may have wider implications, especially in the Global South." (Abstract)
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"This article analyses how young African writers challenge stereotypes about the continent through their imagination of places in online short stories. These stories appear on the literary websites Brittle Paper, Jalada, Saraba, Flash Fiction Ghana, Adda and African Writer Magazine with a focus on c
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ities and villages. Authored by ten writers from Ghana, Nigeria, Kenya, Malawi and Egypt, the stories contain elements of fiction that risk perpetuating negative stereotypes about Africa as they imagine their respective settings. However, textual analysis supported by an appreciation of context reveals how the writers use these stereotypes as basis to craft strong African narratives. By doing so, the writers emphasize the effect that places have on characters, theme, setting and the image of Africa. Ultimately, the roles that urban and rural spaces play in online fiction are multifaceted and enhance the African narrative in complex ways." (Abstract)
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"Background: The demand for health-related information has increased dramatically in recent years. Media is crucial in reaching health messages to audiences, especially those who are distant and rural. Therefore, the study aimed to assess demands, access, and factors associated with access to health
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messages through mass media in the rural community of Kersa District of East Hararghe, Eastern Ethiopia. A mixed-methods study was conducted from October 15 to November 20, 2020. A quantitative cross-sectional and a qualitative phenomenological study design were applied. A total of 578 participants were included by using a systematic sampling technique. Collected data were entered into Epidata version 3.1 and analyzed using SPSS version 22.0. A multivariate logistic regression analysis model was used and reported using an adjusted odds ratio (AOR) with a 95% confidence interval (CI). Statistical significance was set at p <0.05. For qualitative, six-focused group discussions (FGDs) were used and then analyzed thematically. Results: Overall, the demand of and access to health messages through mass media was 32.5% (95% CI=28.5–34.2%) and 26.6% (95% CI=24.6–28.7%), respectively. Factors such as having electric services (AOR=2.36, 95% CI=2.13–5.41), having a mobile phone (AOR=4.56, 95% CI=4.32–8.73), exposure to TV (AOR=4.73, 95% CI=1.03–11.62), and exposure to social media and printed media (AOR=5.24, 95% CI=1.07–15.63), a preference for programs such as news, current affairs, entertainment, health and educational were 2.37, 9.47, 4.75 and 7.55 times more likely to access health messages (AOR=2.37, 95% CI=1.00–5.61; AOR=9.47, 95% CI=3.54–25.34; AOR=4.75, 95% CI=1.23–18.38; and AOR=7.55, 95% CI=3.12–8.66, respectively). Qualitative findings, participants demand for health messages from health workers, radio, and the main source for accessing the message was the radio. Approximately one in every three and one in every four rural communities in the study area had demand, and access to health messages through mass media, respectively. As a result, all stakeholders should emphasize and strengthen expanding methods of reaching health messages using mass media." (Abstract)
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"This paper examines the extent to which an edutainment programme, MTV-Shuga, was reported to influence young people’s engagement with sexual and reproductive health (SRH) information in rural KwaZulu-Natal, South Africa. In 2019 we conducted eight community-based screenings of MTV-Shuga episodes
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followed by 25 individual indepth interviews and 13 focus group discussions with young people aged between 15 and 30. Interviews were audio recorded and transcribed verbatim. Data analysis was thematic and complemented by constant comparison and deviant case analysis techniques. In this rural and poor setting with a high burden of HIV, young people exhibited high levels of awareness of SRH and HIV but had constrained access to services, and limited ability to engage with parents or guardians on SRH matters. MTV Shuga provided an entertaining guide of ways to navigate the risks that they faced in a way that resonated with them. The findings highlight the importance of enabling young people in rural areas to watch MTV Shuga with peers in a safe space in which discussion of the content is facilitated. There is also value in encouraging parents to watch MTV Shuga as a means of enabling discussions between children and adults in their lives about SRH matters." (Abstract)
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"Knowledge sharing in rural agricultural communities is vital to the success of farmers and sustaining high yields. A range of actors in the knowledge landscape participate in knowledge sharing, and with this, a variety of complexities are introduced. In this paper, we report on a set of field visit
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s, interviews and focus groups in various settings to understand this complex nature of the knowledge landscape. Our study was set within multiple locations within 20 miles North-East of Dhaka, the capital city of Bangladesh. Our findings highlight the high level of interconnectedness of different actors in the agricultural communities and the complexities involved in establishing trust of information. We report on the importance of fostering successful relationships within the communities and the growing strains of climate change." (Abstract)
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"To gain a comprehensive understanding of both urban and peri/urban/rural locations, the assessment was conducted in two locations in Ethiopia: Gambella Region and Addis Ababa City Administration. A total of 240 respondents participated in the assessment, of which about one-third are female. The fin
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dings of the study indicate that while there is a more open space for the media to get information and share with the community since 2018, there are still major gaps in the areas of access to timely information by the media, infrastructure for mainstream media operations in the regions, technical capacity of media practitioners, and information verification mechanisms." (Publisher description)
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"The overarching themes identified from the national information ecosystem analysis findings: Lack of basic infrastructure such as electricity cuts and poor/non-existent internet coverage, is a major barrier to accessing information; Pusat Internet 1Malaysia is highly in demand in rural communities;
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TV is the most trusted source of information across all locations and age groups despite digital media growth; Locally relevant news on health and community/land rights issues are the most needed information; High distrust in political news/information and politicians; Fake news is a major problem across all media and communication platforms; Influencers such as politicians, religious leaders and village chiefs affect the effectiveness in providing information to the public; Self-determination and empowerment of communities can be achieved by using hyper-local news outlets/mediums." (Executive summary, page 5)
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"This book tells the story of community radio in four South Asian countries: Bangladesh, India, Nepal, and Sri Lanka. The three parts of the book focus on policy (discussed country by country), issues in practice, and case studies. In effect, however, each of the chapters touches on these topics to
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one degree or another. The first section presents very helpful background on the introduction of community radio in the four countries, focusing not only on policy issues but also on the history of setting up the stations. The second section calls attention to particular challenges such as the role of NGOs, radio spectrum management, the introduction of somewhat advanced technologies into rural communities, the role of women, the possibilities of community radio for disaster response, and issues of sustainability. The third section (the case studies) offers a good deal of practical suggestions to address challenges such as conflicts in the communities, assessment of the stations, and the practices of democracy." (Review in "Religion and Social Communication", vol. 20:2, 2022, page 418-421, https://www.asianresearchcenter.org)
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"At Video Volunteers, we will always remember this year as the year that our network of correspondents came of age. They demonstrated their commitment not just to the work but to the organization; they proved to the world that Video Volunteers is a resilient organization, and thanks to them, we fini
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shed the year stronger than we began it. Though we did launch several new initiatives, this was a year where we consolidated our core work and reaffirmed our commitment to: Building the strongest network of activist journalists in rural India; Creating concrete, tangible impact in people's lives through local action campaigns; Broadening society's ideas of who is an expert, who deserves our attention and whose voice should be listened to." (Introduction)
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"This contribution surveys learning approaches in the field of agricultural extension, agricultural advisory services, and rural communication and explores their relationships with Information and Communication Technologies (ICTs). It makes a distinction between theory-based approaches to learning a
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nd design-based approaches to learning. The reviewed theory-based approaches are social learning, experiential learning, collaborative learning, and transformative learning and the design-based approaches are visual learning, intercultural learning, and distance learning. The choice for surveying these specific approaches is based on the relevance that these approaches have for the field of agricultural extension, agricultural advisory services, and rural communication. It is concluded that learning itself is to be seen as social and behavioral change and that the group is much valued in existing learning processes. Furthermore, experiences and reflections are central elements in all reviewed learning processes, and the visual and the cultural play crucial roles." (Abstract)
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"[The author] underscores how important an analytical category the rural is: rather than a dismissed backwater of a normative urban, the rural emerges here as a vibrant space, a pregnant category, a pressing concern. The elements of a critical theory of the rural presented here underscore how comple
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x such a space is, shaped by market forces, policy initiatives, technological development, demographic shifts, and community identities. Media regulation and media content are central to a rich understanding of the rural. Nonetheless, as Chris importantly points out, a critical theory of rural communication must avoid romanticizing the rural—as many have done with the local—and eschew media centrism." (Introduction by Marwan M. Kraidy, page 2)
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"One of the first ethnographic studies to explore the use of social media in the everyday lives of people in Tamil Nadu, 'Social Media in South India' provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what wa
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s once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices." (Back cover)
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"This article presents the attitudinal response of rural villagers in Papua New Guinea to mobile telephony, based on a threshold study made during the early stages of its adoption. The research indicates that the introduction of mobile telecommunications has generally been viewed positively, with mo
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bile phones affording social interaction with loved ones. Nonetheless, negative concerns have been strongly felt, notably financial costs and anxiety about mobile phones aiding in the coordination of extramarital liaisons and criminal activities. The communities investigated previously had scant access to modern communication technologies, some still using traditional means such as wooden slit drums, known locally as garamuts. The expansion of mobile network coverage has introduced into communal village life the capability to communicate dyadically and privately at a distance. Investigation into the adoption of mobile phones thus promotes understanding about traditional means of communication and notions of public and private interactions." (Abstract)
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"Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experien
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ce. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life." (Back cover)
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