The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Chichester, West Sussex: Wiley (2014), xiii, 295 pp.
Contains glossary pp. 271-277, bibliogr. pp. 279-282, index
Signature commbox: 70-Research-E 2014
Mobile Market Research
Qualitative and Quantitative Research
The Methods and Applications of Mobile Market Research
Researching the Mobile Ecosystem, Ethics, and the Future
Qualitative and Quantitative Research
The Methods and Applications of Mobile Market Research
Researching the Mobile Ecosystem, Ethics, and the Future
