"The demands of public diplomacy have shifted with the development of social media technologies. Increasingly, governments are required to gauge and respond to public sentiment over and above the one-way communication of broadcast media. The social media and accompanying elevated public role have co ... mplicated the decision-making process in China to the extent of potentially influencing its outward engagements. On the receiving end of China’s diplomacy is Africa, which is undergoing its own important technological changes. South Africa’s domestic circumstances, however, demonstrate that larger factors can override online sentiment. In two such important regions in the world, it is important to consider whether these domestic changes are likely to strengthen or undermine future China–Africa future relations." (Abstract) more

"Traces China's media engagement in Africa since the 2000s, including a list of financed projects (pp. 13-15), and explains how strategies have changed. While the extension of hardware assistance continues to play an important role, China's media engagement in Africa started to diversify after the 2 ... 006 Beijing Summit. According to the author "China has begun to express its opinion on media practices to African media practitioners. For instance the Chinese government invited African journalists to learn about its development experience, including the development of Xinhua as an international news agency. The Third Workshop for African Journalists, under the supervision of FOCAC (Forum on China-Africa Cooperation), covered topics that included discussions on Chinese journalism. The result is clear in a country such as Equatorial Guinea, where qualified media professionals are divided into those journalists who were trained in Spain three decades ago, and the newer generation who are increasingly being trained in Cuba or China. Such media training introduces the Chinese media system, in addition to the usual education on media equipment and other types of hardware supplied by China. China-Africa media ties have therefore developed on the back of official ties." (Page 16) more