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Entertainment Education, Edutainment
2
Film & Video Advocacy / Activism
1
Audience Feedback, Interaction & Participation
1
Audience Research Methods
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Media Use: Women, Female Media Audiences
1
Mobile Phone Use
1
News Consumption & Information Sources of Media Users
1
Documentaries, Television Documentaries, Web Documentaries
1
Social Media Marketing & Digital Public Relations
1
Popular Cultures
1
Communication for Social Change
1
Digital & Social Media Effects
1
YouTube
1
Domestic Workers
1
Climate Change Communication, Climate Journalism
1
Female Journalists & Media Workers
1
Poverty & Impoverished People: Reporting & Media Representation
1
Media Assistance Donors: Foundations & Private Donors
1
Media Assistance: Public Service Broadcasting
1
Media Assistance: Radio
1
Migration & Refugees Reporting & (Social) Media Representation
1
Media Effects
1
Research Methods
1
Science Communication & Research Dissemination
1
Language
Document type
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Authors & Publishers
Media focus
Publication Years
Output Type
Charitable Giving in the Media: Research Highlights
Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2021), 15 pp.
Poverty Narratives in Popular Culture: Final Report
Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2021), 30 pp.
Radio Voices: How One Grant Changed a Public Radio Station. Case Study: KCRW
Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2019), 14 pp.
"National Public Radio (NPR) affiliate KCRW received a three-year grant from the Conrad N. Hilton Foundation in 2015 to spark public discourse about issues affecting disadvantaged and vulnerable populations in Los Angeles. It included initiatives to sponsor live events and to improve reporting acros
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Web Metrics for Nonprofit News Organizations
Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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Media's Gender Gap: Investigating Relationships Between Women's News Production and Consumption
Media Impact Project USC Annenberg Norman Lear Center (2017), 13 pp.
"Women are underrepresented in newsrooms and are less likely to read political and international news. Preliminary data shows that news organizations with a higher share of women writing the news and in leadership positions also have a higher share of women in their audience. A number of academic st
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Mobile Metrics for Journalists
Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2015), 11 pp.
YouTube Basics for Journalists
Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2014), 19 pp.
"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the compone
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Measuring Media Impact: An Overview of the Field
Media Impact Project USC Annenberg Norman Lear Center (2014), 34 pp.
"[...] technological changes in the media sector have opened up a range of new analytical opportunities for understanding the impact that media can have across a range of relevant criteria. Thus, the field of media impact assessment is in a period of rapid innovation and change, in which new approac
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