"Age is the key factor that differentiates among children’s online experiences, with gender also significant. One in ten children to one in five young teens say they encountered something worrying or nasty online in the past year. Children’s top worries are pornography and violence; they say the ... y encounter these most often on video-sharing sites, followed by other websites, then social networking sites and games. Children are also concerned about the levels of advertising online, their spending too much time online, inappropriate contacts, rumours and nastiness. Top parent concerns include online violence. There has been little increase or decrease in online risk in recent years, although there are some indications of a rise in hate and self-harm content. It is not possible to determine whether the internet has increased the overall amount of risk children face as they grow up, or whether the internet instead provides a new location for risk experiences, but the nature of the internet itself surely alters and amplifies the consequences." (Executive summary, page 2-3) more

"The way you design your service can have a real impact on children and young people. The type of safeguards shown in this guide lead to immediate positive benefits (e.g. limiting exposure to inappropriate content) and longer-term effects (such as helping users to understand how to share their infor ... mation responsibly). But online safety is also critical to your platform’s future, and this guide will be particularly useful to: • protect the health of your brand, and reassure sponsors, advertisers and investors who all need to consider their own reputational risks; • implement the basics (and more) of safety policies and procedures before launching your service; • overhaul or strengthen existing user safeguards; • give confidence to both users and parents that you can manage safety risks; and • implement even tighter safety provisions for users under 13 years old." (Page 7) more