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Electronic Media Management

Peter Pringle, Michael F. Starr
Burlington: Focal Press, 5th ed. (2006), 407 pp.

Contains glossary, bibliogr. pp. 391-400, index

Signature commbox: 10-Management-E 2006

Topics:
Advertising Sales Management Cable Television Financing Media, Financial Media Management Human Resources Development, Personnel Management Media Law & Regulation Media Ownership Public & State Radios Public & State Television Radio Management Radio Programming, Programme Structures & Schedules Television Management Television Programming, Programme Structures & Programme Policies
Countries:
USA
Document Type:
Textbooks