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Television Markets
2
Advertising Agencies
1
Advertising Markets & Industries
1
Media Use: Minorities & Disadvantaged Groups
1
Film Trade, Film Export & Import
1
Television Programme & Format Trade
1
Videos
1
Ethnic Media, Minority Media
1
Hispanic Americans, Hispanic Media
1
Media Monopolies & Oligopolies
1
Television Industries
1
Transnational Media Markets, International Media Markets
1
Soap Operas & Telenovelas
1
History of Television
1
Satellite Television
1
Transnational Television, International Television
1
Spanish Language
1
Televisa (Television Channel, Mexico)
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"John Sinclair and Joseph D. Straubhaar provide a comprehensive account of television production, distribution and reception in Spanish- and Portuguese-speaking Latin American countries, showing how Mexican and Brazilian programmes have dominated in the region, and placing regional output in the con ... more
"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative ... more
"This book makes English speakers aware of the dimensions, operation, and significance of the globalisation of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Centra ... more