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Researching Audiences
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Kim Schrøder, Kirsten Drotner, Stephen Kline, Catherine Murray
London: Hodder Arnold (2003), x, 422 pp.

Contains tables, illustrations, bibliogr. pp. 379-412, index

Signature commbox: 10-Use-E 2003

Topics:
Audience Research Audience Research Methods Audience Research: Planning & Implementing Surveys Media Ethnography Media Reception Questionnaires, Questionnaire Design
Document Type:
Textbooks