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"During the survey period of 2019-2021, the Indian media economy grew by 21% to reach gross revenues of $US 66.52bn (excluding publishing). The overall pattern of growth was unevenly distributed across four component divisions: telecoms and internet infrastructure with growth of 23% (2021 revenues o ... more

"The largest players in terms of funding spent in the media are commercial advertisers. In 2018 advertising contributed €7.8bn to the media funding in India, an annual growth rate of 11.5%. Advertising makes the largest cut in the operating revenues of the news media. Subscription revenue does not ... bring in enough. The biggest advertising sectors across all news mediums include fast moving consumer groups (FMCG), services, automobiles, and banking and finance. Top advertisers include both domestic and international players such as Hindustan Unilever, Reckitt Benckiser, Amazon Online, Paytm, and Maruti Suzuki. In 2016-17, the advertising sector experienced a slump due to the implementation of the currency demonetization policy. However, multiple sports events, national elections in May 2019, and a significant contribution from political advertisements, from both regional and national political parties, boosted the sector’s revenue in 2017-18. Two large investors in the Indian news media include Mukesh Ambani and Subhash Chandra. Media is not their primary business. They run Reliance Group and Essel Group of industries, respectively, which are spread across a myriad of industries including petroleum, refineries, telecom, chemicals, textiles, packaging, oil and gas, precious metals, retail, infrastructure, digital services, to name just a few. Ambani ventured into broadcasting in 2011 when he took complete control over the Eenadu TV (ETV) network, broadcasting in numerous regional languages. In 2014, the Reliance group gained control of one of India’s largest news and entertainment television networks, Network 18. This included taking over of Network 18 Media and Investments Ltd and its subsidiaries TV 18 and Viacom 18 (a joint venture between TV 18 and ViacomCBS in India) in a €513mn deal. In 2016, he also started what has become one of India’s three largest mobile operators, Reliance Jio. Such vertical expansion was furthered in 2019 when he entered the television distribution segment by acquiring a majority stake in two of the three largest cable companies in India, DEN Networks and Hathway for €661m. Chandra, an MP, owns the Essel Group which runs one of India’s oldest and largest television networks with 14 news channels across eight language markets, operated by the Zee Media Corporation Limited, besides 35 entertainment channels across 19 languages, operated by Zee Entertainment Enterprises Limited. This conglomerate is also vertically integrated through its subsidiaries in Direct-to-Home (DTH) and Cable distribution, Dish TV India Limited and Siti Networks Limited respectively, and horizontally integrated through its subsidiaries in print and film production, Diligent Media Corporation Ltd and Zee Studios, respectively. Politicians and their affiliates are major players in the regional news media. The Sun Group in the state of Tamil Nadu is owned by Kalanithi Maran, nephew of former chief minister of Tamil Nadu, M. Karunanidhi, and brother of current MP Dayanidhi Maran. The Sun conglomerate owns 33 television channels across six languages, 67 FM radio stations, three daily newspapers and numerous other publications. Also, vertically integrated, it owns Sun Direct, one of the largest DTH operators, and Sumangali Cable Vision, a prominent regional cable network. Similarly, in the state of Orissa, the Panda Family runs the Odisha Television Limited, cable networks through Ortel, and digital news assets. Baijayant Panda is a former MP, currently a member of the ruling party, Bharatiya Janata Party." (Executive summary, pages 4-5) more

"This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of busines ... more

"This report examines the social media strategies of a sample of six leading English-language Indian news organisations, two newspapers (Hindustan Times and The Indian Express), two television stations (NDTV and News18), and two digital-born organisations (Firstpost and The Quint). The context is ex ... more

Communications, media and internet concentration in India 2019-2021
Top Insights

Media Influence Matrix: India. Funding Journalism

Platform Capitalism in India

Indian News Media and the Production of News in the Age of Social Discovery

Indian Newspapers’ Digital Transition: Dainik Jagran, Hindustan Times, and Malayala Manorama