Filter
2
Featured
Free Access
1
Key Guidance
2
Topics
Radio Advertising
1
Audience Research Methods
1
Audience Research: Planning & Implementing Surveys
1
Community Radio Management
1
Radio Marketing, Branding & Promotion
1
Fundraising
1
Radio Programming, Programme Structures & Schedules
1
Qualitative Analysis
1
Questionnaires, Questionnaire Design
1
Language
Document type
Authors & Publishers
Media focus
Publication Years
Output Type
A Quick Guide to Audience Research
Key Guidance
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Participative Marketing for Local Radio
Key Guidance
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
...
