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Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Top Insights
Accra: Media Foundation for West Africa (MFWA); Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.
"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and
...
Mali
Dakar; Johannesburg: Open Society Initiative for West Africa (OSIWA); Africa Governance Monitoring and Advocacy Project (AfriMAP); Open Society Media Program (OSMP) (2013), xi, 96 pp.
"There are over 250 radio stations in Mali, and two TV stations that serve a population of 16 million, of whom one of every five own a TV set. The author argues that Mali’s state broadcaster ORTM must use the opportunity of a new political dispensation and usher in urgent reforms if its rich histo
...
Cameroon
Dakar; Johannesburg: Open Society Initiative for West Africa (OSIWA); Open Society Foundations; Africa Governance Monitoring and Advocacy Project (AfriMAP) (2012), xi, 88 pp.
"The report on public broadcasting in Cameroon, observes that the country although has a strong track record of media liberalization since the dawn of the millennium, but despite its more than 80 radio and five national television stations challenges remain. Cameroon’s record of upholding press fr
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Nigeria
Johannesburg: Open Society Initiative for West Africa (OSIWA); Africa Governance Monitoring and Advocacy Project (AfriMAP) (2010), xi, 120 pp.
