"The Ukrainian crisis has received substantial Global Northern policy support and favourable news coverage, contrasting sharply with Global Southern crises. Nevertheless, refugee organizations can influence public perceptions through social media. This study comparatively analyses UNHCR’s Instagra ... m communication strategies for the Ukrainian and Syrian crises (2022–2023). Applying a multimodal critical discourse analysis on UNHCR’s Instagram posts (N=90), we discern interacting humanitarian and post-humanitarian appeals, involving inter- and intra-group hierarchies of deservingness, expanding research on humanitarian communication. While UNHCR mainly represents forcibly displaced Ukrainians as victims and focuses on ‘ideal victims’, it mostly portrays forcibly displaced Syrians as empowered individuals, likely due to context-specific differences and partially countering news and policy narratives. Both humanitarian representations often intersect with post-humanitarian strategies, facilitated by Instagram affordances. This study thus contributes to the literature on humanitarian communication with comparative crisis-specific and platform-specific insights and causes. Moreover, it nuances the often-assumed importance of post-humanitarian imageries on social media." (Abstract) more

"Forcibly displaced people often face restrictive migration policies and stereotypical discourses. Therefore, this study analyzes UNHCR's public communication strategies towards the Syrian and Central African crises. Through a comparative-synchronic multimodal critical discourse analysis (MCDA) of U ... NHCR's (international) press releases (N = 28), news stories (N = 233), photos (N = 462) and videos (N = 50) of 2015, we examined its main representation and argumentation strategies. First, we found that UNHCR primarily represents forcibly displaced people in its press releases and news as victimized and/or voiceless masses, reproducing humanitarian savior and deservingness logics. However, stories, photos, and videos frequently portray them also as empowered individuals. This can be partially explained by media logics and political and private sector discourses and agenda-building opportunities. Moreover, UNHCR mainly voices pity-based and post-humanitarian Self-oriented solidarity discourses, and links protection to states’ (perceived) interests. Finally, these discursive strategies respond to dominant migration management paradigms and the increasingly neoliberalized, political realist international refugee regime (IRR)." (Abstract) more