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The Advocacy Publisher and Costing Strategy

In: Communication Industry in Nigeria: The Crisis of Publications
"A Nigerian Christian publisher explains what advocacy publishing is, how the price of a book is crucial in this kind of publishing, and how to get the costings right." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1719)
"The manager of Daystar Press in Nigeria discusses the activities of Christian publishing houses in Africa: their substantive publishing output, their significance in the development and the encouragement of authorship with commitment, their capacity in the organization of large-scale distribution o ... more