"During the first half of 2013, the video4change Network worked with a small team of researchers to investigate and identify the opportunities, needs, challenges and barriers for measuring the impact of Video for Change initiatives. The primary goal of this research was to assess whether support was ... needed to evaluate the impact of Video for Change initiatives and to identify impact evaluation experiences and success stories. This research process involved two core research activities: 1. A preliminary literature review was carried out to assess available literature relating to Video for Change and the measurement of impact. A draft literature review report was created and the video4change Network was invited to comment and discuss this literature review and take part in a follow-up Google Hangout discussion. 2. A series of interviews with Video for Change practitioners and organisations (8) and Video for Change project funders (2) were carried out and analysed. [...] In carrying out this preliminary literature review and interviews, we found that there were no comprehensive books, videos, reports or compendiums that detailed the historical development of video use for social change and nor did we locate an agreed, commonly used definition of what Video for Change is or means. We were also unable to identify any widely shared perspectives on how to monitor and evaluate the impact of Video for Change initiatives; indeed, tracing the historical development of Video for Change evaluation approaches, processes and practices was complicated, messy and far more difficult and complex than we might have imagined. We found that the video4change Network organisations that we interviewed all agreed that they wanted better and shared structures to help them conceive of and undertake impact evaluation, as well as to provide training/support for it. There was also a shared desire to learn from the evaluation experiences of others and to share experiences about designing for and understanding impact." (Page 1) more