"Grounded in the critical political economy of the media tradition, it is argued in the article that, in the highly commercialized media environment in Kenya today, market forces pose the greatest threat to media freedom and responsibility. Through in-depth qualitative interviews of twenty journalis ... ts from the Nation Media Group (NMG), the article shows how the expectation of private media to be purveyors of public interest while trying to maximize profits for shareholders leads to a clash of journalistic and capitalist values. The article answers the following questions: how do advertisers meddle in journalists’ ethical decisions at the Nation Media? How do journalists respond to advertisers’ influence? How does their response compromise their professional ethics? The findings show that there is a clash of journalistic values and capitalist values as journalists strive to meet shareholders’ expectations and maximize profits for owners." (Abstract) more

"This article analyses how ethnicity influences the ethical decisions of journalists at the Nation Media Group (NMG) in Kenya. Ethnic identity is regarded as one of the key factors that shape the political beliefs of Kenyans in general, and for journalists and media practitioners in particular ethni ... c identities also influence their normative positions. The conflicting loyalties between ethnic belonging and journalistic norms of professionalism and independence especially come to the fore during democratic processes such as general elections and national referenda. Based on Shoemaker and Reese’s Hierarchy of Influences Model, the article draws on qualitative interviews of journalists at the Nation Media to argue that the highly ethnicized publics as audience and the media institution at the macro level and individual journalists at the micro level act as key levels of ethnic influence in the news production process at the NMG in Kenya. Shoemaker and Reese in their model argue that the power to shape content is not the media’s alone, but is shared with a variety of other sectors in the society, including the public. The article then proposes the inclusion of ethnicity as a ‘key level of Influence’ in Shoemaker and Reese’s model, especially when applying the model to the African media context. The article will address the following questions: How does ethnicity at the micro level of individual journalists and at the macro level of the media institution influence the ethical decisions of journalists at the NMG in Kenya? How do the highly ethnicized publics in Kenya influence the decisions of journalists at the NMG? How does this ethnic level of influence impact on the Nation Media’s capacity to fulfil its democratic roles in the society?" (Abstract) more