Summary Report: Developing a Research Agenda for Entertainment Education and Multicultural Audiences
Santa Monica: Health and Society Hollywood; Centers for Disease Control and Prevention (CDC); USC Annenberg Norman Lear Center (2003), 30 pp.
Contains bibliogr. pp. 25-27, directory pp. 28-30
Surveying the Field, 6
Lessons Learned, 8
Spanish Language Telenovelas, 11
The Entertainment Industry & Social Marketing, 13
Research and Funding Issues, 15
Criteria for Future EE Research, 17
Setting an Entertainment Education Agenda, 19
Next Steps, 20
Appendix A: Grid of Research Questions by Audience, 21
Lessons Learned, 8
Spanish Language Telenovelas, 11
The Entertainment Industry & Social Marketing, 13
Research and Funding Issues, 15
Criteria for Future EE Research, 17
Setting an Entertainment Education Agenda, 19
Next Steps, 20
Appendix A: Grid of Research Questions by Audience, 21
