"This report examines how people in Brazil, India, the UK, and the US view news media in their countries, the factors they use when determining whether sources are trustworthy, and what ‘trust in news’ ultimately means to them [...] While we note throughout the report areas of difference between ... the four countries, such as the role played by particular forms of news or individual media figures, mainly we focus on the similarities we found, which were often striking. In most cases, study participants tended to fall back on impressions of brand quality that many said were rooted in how familiar they were with a given source and its reputation established over time based on past use, perceived partisanship, or word-of-mouth. Although many spoke about the importance of accuracy and impartiality in their assessments of trust – with individual journalists typically playing a lesser or even negative role – such terms often meant different things to different people. While a minority raised concerns about representation and whether news aligned with their lived experiences, others focused on perceived political or commercial biases or their sense that all news sources were irretrievably beholden to elite agendas." (Conclusion, page 40) more

"This report contains a range of findings about news audiences in each of the four countries [Brazil, India, United Kingdom, United States], focusing on audiences overall as well as different segments of the public categorised according to their degree of trust towards news brands in their country. ... We summarise several of the key results of our analysis here: People are more trusting of news they themselves use, including on social media, but less trusting of news they don’t use, especially news found on digital platforms [...] Many hold highly negative views about basic journalistic practices [...] The least trusting towards news tend to be older, less educated, less interested in politics, and less connected to urban centres [...] The least trusting pay less attention to and are more indifferent towards specific characteristics about how journalism is practised [...] Experience interacting with journalists is rare and familiarity with basic concepts concerning how news works is often low [...] Gaps in trust in news align with deficits in social and interpersonal trust as well as dissatisfaction with democracy." (Summary of key findings, page 8) more

"Trust in news has eroded worldwide. According to the Reuters Institute’s Digital News Report 2020, fewer than four in ten people (38%) across 40 markets say they typically trust most news. While trust has fallen by double digit margins in recent years in many places, including Brazil and the Unit ... ed Kingdom, in other countries more stable overall trends conceal stark and growing partisan divides. Why is trust eroding, how does it play out across different contexts and different groups, what are the implications, and what might be done about it? These are the organising questions behind the Trust in News Project. This report is the first of many we will publish from the project over the next three years. Because trust is a relationship between trustors and trustees, we anticipate focusing primarily on audiences and the way they think about trust, but we begin the project by taking stock of how those who study journalism and those who practice it think about the subject [...] We focus on media environments in four democracies – Brazil, India, the United Kingdom, and the United States. These countries encompass both the Global South and North, with a range of cultural heterogeneity and political practices that vary in their partisan and populist tendencies. For our purposes, one of the most important differences across these countries is in how audiences have integrated digital and social media practices into how they consume news. Whereas public social networking sites such as Facebook and Twitter have rapidly become key conduits of information in democracies worldwide, many of those we interviewed pointed to the popularity of encrypted messaging services like WhatsApp, specifically in Brazil and India, which have combined with deficits in digital literacy to serve as a ‘breeding ground’ for misinformation and disinformation (Chakrabarti et al. 2018). As Irineu Machado, head of content delivery at UOL (Brazil), told us, audiences increasingly ‘distrust organisations who traditionally’ cover news and ‘distrust information in general’, and some rely not just on public social networking sites but also private groups and messaging applications [...] This report is divided into two main sections. First, we outline important lessons from existing research and practitioners’ observations on trust in news. Second, we identify outstanding questions that we expect will guide our project in the years ahead." (Introduction) more