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Key Guidance
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Audience Research: Planning & Implementing Surveys
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Radio Marketing, Branding & Promotion
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Radio Management
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Radio Production Skills
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Radio Advertising
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Online Radio, Internet Radio, Radio Streaming
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Podcasts
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Radio Programming, Programme Structures & Schedules
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The Radio Station: Broadcasting, Podcasting, and Streaming
Key Guidance
New York; London: Routledge, 10th ed. (2018), xxiii, 458 pp.
"This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how
...
Keith's Radio Station: Broadcast, Internet, and Satellite
Burlington, Mass.: Focal Press, 9th ed. (2014), xxv, 503 pp.
