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Saving the World: A Brief History of Communication for Development and Social Change

Emile G. McAnany

Urbana: University of Illinois Press (2012), x, 181 pp.

"Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the h ... more

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Communication for Development and Social Change: New Millenium

Emile G. McAnany

Communication Research Trends, volume 29, issue 3 (2010), pp. 3-17

"We can draw several conclusions from this review about both theory and practice in the context of this decade of the Millennium Development Goals. First, the field of C4D remains alive and thriving on the ground, but it has not gained or maintained the center of attention in the larger communicatio ... n field for some years in its mainstream journals. Much of the work to collect data and even to summarize those data has shifted to those organizations that promote practice or who collect information online. Websites of these organization may serve as better sources for data and writing about C4D than academic books or journals. It is not that there are not a number of academic institutions pursuing theory and policy studies concerning C4D (the Communication Initiative lists a large number globally), but other specialties like health, education, agronomy, policy studies, etc. have sometimes absorbed these pursuits; on the other hand communication studies have renamed their fields even though they pursue some of the same issues as before. Also, we should encourage a renewal of a more direct pursuit of C4D studies within the communication field, especially as this derives from universities close to a set of local issues (the University of the Philippines at Los Baños has provided an example of application and theory in the rural context for many decades). Second, I placed this review in the context of the Millennium Development Goals because these goals manifest the global expression of conscience for all countries. If C4D will again play a practical role in the process of solving the urgent problems of poverty, health, children, women, and the inequities that underlie these issues, then academics need to help create the theories and policies that can help eradicate the problems in both the short and long term (2015 for the MDGs). I premise this belief on the fact that people in every society live in an increasingly connected world where communication is an important reality and the study of communication is critical. This study of communication needs to look at the most urgent problems facing societies and ask how communication can help in their solution. The MDGs have defined the problems and C4D has an important role in these global challenges." (Conclusion, pages 14-15) more

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Incentives and participation in development communication: Evidence from 63 recent reports

Emile G. McAnany

Glocal Times, issue 13 (2009), 14 pp.

"Economic incentives and the participation of communities can both be powerful drivers of successful innovation and expansion. This article explores a sample of “best cases” applying innovative technologies to solve urgent problems and looks into how the communication of innovative ideas for dev ... more

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Mass Media and Free Trade: NAFTA and the Cultural Industries

Emile G. McAnany, Kenton T. Wilkinson (eds.)

Austin: University of Texas Press (1996), 420 pp.

"This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada. After an overview of free trade and the ... more

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Communication and Latin American Society: Trends in Critical Research, 1960-1985

Rita Atwood, Emile G. McAnany (eds.)

Madison: University of Wisconsin Press (1986), ix, 220 pp.

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The SACI/EXERN Project in Brazil: An Analytical Case Study

Emile G. McAnany, João Batista A. Oliveira

Paris: UNESCO (1980), 46 pp.

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Communications in the Rural Third World: The Role of Information in Development

Emile G. McAnany (ed.)

New York: Praeger (1980), 222 pp.

"Several decades ago communication research about the Third World centered largely around the diffusion-of-innovation theory which measured elements of social structure but drew no policy implications from its findings. This anthology brings together research with a new perspective involving the rur ... more

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Communication Media in Education for Low-Income Countries: Implications for Planning

Emile G. McAnany, John K. Mayo

Paris: UNESCO (1980), 77 pp.

"In spite of disappointing experiments there is a growing range of examples of systems which exploit educational technologies, including many in the developing world. Some may have been introduced for reasons of fashionable interest — some have certainly been introduced as acts of faith, as commun ... more

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African Rural Development and Communication: Five Radio-Based Projects

Emile G. McAnany

East Lansing, Mich.: Michigan State University African Studies Center (1975), 23 pp.

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Radio's Role in Development: Five Strategies of Use

Emile G. McAnany

Stanford University (1973), 28 pp.