"The Gender and Media Baseline Study, conducted in southern Africa in 2003, revealed glaring gender disparities in the media and in its editorial content. With its goal to ‘promote gender equality in and through the media’, Gender Links (GL) has worked with a broad range of partners to try to re ... dress these gaps through research, advocacy, and training, targeting media producers, those who influence news content, and consumers. GL, and the Gender and Media Southern Africa (GEMSA) network that it hosts, are also developing a Gender and Media Diversity Centre, to enhance the sharing of knowledge in this important but relatively new area of work." (Abstract) more