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Topics
Soap Operas & Telenovelas
2
Media Use: Women, Female Media Audiences
1
Television Use: Women
1
Marriage & Partnership
1
Media Reception & Effects: Women
1
Media Effects
1
Television Reception & Effects
1
Language
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women’s Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 1-2 (2013), 23 pp.
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
...
Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women's Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 2 (2013), pp. 308-330
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
...
