"A gradual transition from unconnected, discrete public relations efforts towards a coherent narrative is in progress. This is facilitated by the strengthening framework of cooperation, the change of posture and behaviour by Chinese institutions, the expansion of points of entry into the media envir ... onment and the widening range of cooperative actors. Such a shift requires a transition from inconspicuousness to a more open and assertive presence which is presently in train. China’s efforts are further accelerated by the existing structural public and media weaknesses. These range from media proximity to government, which encourages media outlets to uncritically amplify the government’s cooperation agenda, to the collapse of traditional business models. Ownership opaqueness creates yet another opening for outside actors with agendas, as does the endless multiplication of media platforms and web sites. An insatiable hunger for free content offers a further point of entry. Even so, China will be facing some headwinds as it attempts to embed and leverage its media presence. These range from an unsuitable style of interaction to cultural distance. Ideological rigidity is an also an issue. China’s strong presence in the region is becoming more and more apparent, inviting alertness and scrutiny." (Conclusions, page 32) more

"The Media Programme South East Europe of the Konrad-Adenauer-Stiftung (KAS) has taken a closer look at the current situation and developments of public service media in South East Europe the last couple of months. In a current representative opinion poll, over 10 000 people from all ten countries, ... which are covered by the Media Programme, were interviewed. How important do people find public service media for democracy? How much do they trust them? How should they be financed and what content shall be broadcast? And are PSM considered politically independent? [...] Hereinafter you’ll find the summarised results for the entire region and some special findings for the individual countries." (Page 1) more