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Kline, Stephen

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2

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Top Insights

1

Topics

Advertising

1

History of Advertising

1

Audience Research

1

Audience Research Methods

1

Audience Research: Planning & Implementing Surveys

1

Milieus, Lifestyles

1

Media Ethnography

1

Consumption, Consumer Behaviour, Consumerism

1

Media Reception

1

Questionnaires, Questionnaire Design

1

Language

English

2

Document type

Textbooks

2

Authors & Publishers

Botterill, Jacqueline

1

Drotner, Kirsten

1

Hodder Arnold

1

Jhally, Sut

1

Leiss, William

1

Murray, Catherine

1

Routledge

1

Schrøder, Kim

1

Media focus

General, Focus on Several Media Types

2

Publication Years

2010-2019

1

2000-2009

1

Output Type

Book Trade Publications

2

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External Link (14)

Google Scholar (11)

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Social Communication in Advertising

William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill

New York: Routledge, 4th ed. (2018), x, 431 pp.

"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir ... e period between the late nineteenth century to the present time. We argue that one unifying cultural frame is dominant during a specific historical period and then transitions into a newer one. In the first two editions of this book, we arrayed the cultural frame as a series of four discrete phases. In the third edition, a new member of our author team, Jackie Botterill, developed the idea of a fifth frame, enabling us to make sense out of what has been happening in advertising practice during the 1980s and 1990s. Professor Botterill’s imaginative and insightful construction of the fifth frame remains applicable to the latest phase of advertising practice down to the present day. The fourth edition of Social Communication in Advertising has been prepared by Kyle Asquith, who has updated the contents to consider twenty-first-century advertising and consumer society, with revisions throughout and two all-new chapters. Chapter 12 examines the institutional structure of twenty-first-century advertising, the current power struggles and strategies at play in the industry as marketing dollars shift from traditional mass media to internet, social, and mobile media promotion. Chapter 13 turns from the technological and institutional contexts of the twenty-first-century mediated marketplace to discuss the larger cultural messages of advertising, which although shifting in formats, remains a privileged social communicator." (Preface, page viii) more

Google Scholar (12)

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Researching Audiences
Top Insights

Kim Schrøder, Kirsten Drotner, Stephen Kline, Catherine Murray

London: Hodder Arnold (2003), x, 422 pp.

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