"The impact framework is a set of tools and guidelines that helps to define targets for, track, and assess the impact of activities under the supported media projects in a clear and organised way; it can also be used for other media projects. Its methodology embraces a user-centric approach, links p ... roject activities to key performance indicators (KPIs) and outcomes, and helps to identify and collect data from the beginning to the end of the projects. The impact framework also allows the programme’s media outlet teams to assess risks, track projects’ progress towards established targets and, if necessary, correct their course in a timely fashion." (Page 3) more

"This concise introduction and guide to audience research methods is designed for publishers and editorial teams, especially those of small media outlets. Based on capacity development at IMS, it helps media outlets to make informed decisions about which approaches can provide the most relevant info ... rmation to their research questions. Audience studies can also reveal perception around gender equality and inclusivity, making it possible to identify, measure and overcome gender consumption gaps. The resource pack introduces the essential components of the following methods: online surveys; A/B testing; 1-2-1 interviews; focus groups; personas; observations; design sprints; co-creation. Each method is accompanied by a short introduction, a description of how it operates and its advantages and limitations. The guide’s sections include working examples and case studies that demonstrate how these approaches are used in practice as well as links to further resources. The final section focuses on “triangulation,” a recommended approach which brings together a range of methods that allow outlets to transform audience research into a regular and integral part of operations rather than an ad hoc activity." (Publisher description) more