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Community Radio Audiences & Use
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"This paper will use the example of the approach taken by UK Community Radio station, 'Future Radio' to obtain both quantitative data primarily through street surveys and qualitative data through on-line questionnaires, exploring why the station felt such research to be both necessary and beneficial ... more

Practical Community Radio Audience Measurement

In: Community Radio in the Twenty-First Century
Oxford; Bern; Berlin et al.: Peter Lang (2012), pp. 347-366
"For community radio stations, one important gauge of relevance is the Popularity of their programming outputs, as without evidence of this it is difficult to justify providing access to scarce broadcast frequency resources. In part, the popularity ofprogramming outputs can be assessed through varia ... more