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Diffusion of Innovations
4
Social Change & Media / Communication
3
Media Effects
3
Media, Mass Media
2
Media Law & Regulation
2
Public Opinion
2
Theories of Communication & Media
2
Audience Feedback, Interaction & Participation
1
Catholic Communicators & Journalists
1
Catholic Radio Programmes
1
Media Reception & Effects: Children
1
Citizen Journalism, Community Journalism
1
Conflicts and Media
1
Hate Speech, Hate Speech in Social Media
1
Modernization Development Approaches, Developmentalism
1
Development Theories
1
Poverty Reduction: Role of Media
1
Economics of Media
1
Women (General)
1
International Communication
1
Personal Influence
1
Coughlin, Charles (1891-1979)
1
Politics
1
Political Extremism
1
Political Opinion-Forming
1
Media Psychology, Communication Psychology
1
Persuasive Communication
1
Attention
1
Attitudes, Attitude Formation & Change
1
Opinion Change
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Personality
1
Research in Media & Communication
1
Systems Analysis
1
Rural Communication, Media in Rural Areas
1
Nomades
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Industrial Society
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Social Change
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Revolutions
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Society & Media, Media Sociology
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Traditional Society
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Television Programmes & Genres
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Urban Communication, Urban Media
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Media Reform Action Guide: Tools, Tips and Techniques for Promoting Change
Free Press (2008), 63 pp.
"This Media Reform Action Guide is your invitation to rise up, take to the phones, the Internet and the streets to build a better media system. Each chapter in this guide will help make your voice heard on the media issues that matter to you. Whether you’re motivated to fight for a free and open I
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Media Policy 101: What You Need to Know to Change the Media
Florence: Free Press (2008), 16 pp.
Diffusion of Innovations
New York: Free Press, 5th ed. (2003), xxi, 551 pp.
Radio Priest: Charles Coughlin, the Father of Hate Radio
New York: Free Press (1996), ix, 376 pp.
"For me, growing up in Detroit, Coughlin was a fascinating figure of local lore: both loved and hated, he was clearly someone whose career cannot be reduced to a single dimension. It may well be argued that the conventional standards of biography should not be applied to media figures, for theirs is
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Diffusion of Innovations
New York: Free Press, 3d ed. (1983), 453 pp.
"Twelve years later, in 1983, with the total number of diffusion publications grown to almost 4,000, Rogers published the third edition which further revised the theoretical framework and introduced new concepts and theoretical viewpoints. All three editions have extensive bibliographies of works ci
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Efectos de las comunicaciones de masas
New York: Free Press (1974), 266 pp.
Communication of Innovations: A Cross-Cultural Approach
New York: Free Press, 2nd ed. (1971), 475 pp.
"In the 1971 edition of Communication of Innovations: A Cross-Cultural Approach, research had almost quadrupled, and its nature had become more varied and more involved with developing countries, necessitating a change in generalization about the theory." (Eleanor Blum, Frances G. Wilhoit: Mass medi
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People, Society and Mass Communications
Glencoe (NY): Free Press (1964), xii, 595 pp.
"Sociological studies of mass communications — the communicator and his audience — a survey of the media concerned the sociological institutions studied in relation to the theory of communications: examples — mass communications, conflict and strategy of persuasion — the limitations of resea
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Diffusion of Innovations
Glencoe, NY: Free Press (1962), 367 pp.
"In 1963 when Rogers published the first edition of Diffusion of Innovations, summarizing and evaluating research results on the spread of ideas, his literature search revealed about 500 studies ranging from "new drugs among physicians to hand tools among primitive tribes to hybrid corn among farmer
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The Effects of Mass Communications
Glencoe: Free Press (1961), xviii, 320 pp.
"The work is divided into two main parts: the effects of persuasion in communication; the effects of the specific types of media — The first part concentrates on the effects of strengthening opinions, forming new ones and changing attitudes by communications of the 'persuasive type, as well as the
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The Passing of Traditional Society: Modernizing the Middle East
New York; London: Free Press; Collier-Macmillan (1958), xiii, 466 pp.
"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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Personal influence, the part played by people in the flow of mass communications
Glencoe: Free Press (1955), 400 pp.
"Subjects: Part I: The role of the masses: a new centre of interests for the study of the effects of the mass media; stages in the process of mass communications; norms and systems of the process of persuasion. Part 2: Daily influences in a Middle West community; localisation of the personal influen
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Reader in public opinion and communication
New York: Free Press (1953), 788 pp.
"A collection of more than 50 articles by well-known specialists in the field of social sciences — The articles are grouped under the following heading: — 1. Theory of public opinion; 2. Formation of public opinion; 3. Effect of public opinion on politics; 4. Theory of communication; 5. The mean
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