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Media Programming: Strategies and Practices

Susan Tyler Eastman, Douglas A. Ferguson
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.

Contains tables, bibliogr. pp. 437-446, index

Signature commbox: 10-Management-E 2009

Topics:
Cable Television Commercial Television Public & State Television Radio Programming, Programme Structures & Schedules Strategy Development & Strategic Planning Television Programming, Programme Structures & Programme Policies
Countries:
USA
Document Type:
Textbooks