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A Road Map to Public Service Broadcasting
Kuala Lumpur: Asia-Pacific Broadcasting Union (ABU); UNESCO; Commonwealth Broadcasting Association (CBA) (2012), 64 pp.
"Transforming the broadcasting of a country from state to public service is a long, hard and difficult road to travel. It is, however, well worth doing. It cannot be done without the support of the public, the opinionformers and the government, but if these are specifically targeted, it should be po
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Editorial Guidelines
Key Guidance
London: Commonwealth Broadcasting Association (CBA), 4th ed. (2010), 62 pp.
"These guidelines are designed to help broadcasters adopt good practices that ensure sound coverage by the media, based on freedom of expression principles and respect of pluralism. The publication provides clear guidance to everlasting issues such as basic editorial principles, accuracy, impartiali
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Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations: A Handbook
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD); Commonwealth Broadcasting Association (CBA) (2009), vi, 53 pp.
"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
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Guidelines for Broadcasters on Promoting User-Generated Content and Media and Information Literacy
London; Paris: Commonwealth Broadcasting Association (CBA); UNESCO (2009), 58 pp.
"In 2008, the CBA and UNESCO published the results of a survey of 72 Commonwealth broadcasters which looked at the nature of user-generated content (UGC). It considered what use they make of UGC and their involvement in promoting media and information literacy (MIL). The survey identified a lack of
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Guidelines for Broadcasting Regulation
Key Guidance
Paris; London: UNESCO; Commonwealth Broadcasting Association (CBA), 2nd revised ed. (2008), 89 pp.
"Amidst the fast-changing broadcast media landscape, the present book examined many “balancing acts” which stake-holders both in government and private sector have to undertake to establish and maintain an effective and credible broadcast regulation mechanism. For example, it requires a balancin
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Health and Media In-Country Course 2005: Advocating Healthy Policy and Practice in Sub-Saharan Africa. Participants' Manual
Commonwealth Broadcasting Association (CBA); Gates Malaria Partnership, 2nd ed. (2005), 124 pp.
"This practical workshop manual forms part of a five day course run by the Health and Media Partnership. The workshop aimed to teach reporters how to report on HIV/AIDS, TB and malaria in ways that contribute to the prevention and control of these diseases and positively influence the attitudes and
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Handbook 1993/94
London: Commonwealth Broadcasting Association (CBA) (1993), 150 pp.
