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"This article discusses public relations (PR) and advertising in the work of the rabbi in Israel. The rabbi's influence is felt within the religious population such as through the Sabbath sermon from the synagogue pulpit to congregants, but the media is an additional channel to spreading the rabbi's ... more
"Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and ... more

Religion and Development Communication

In: The Handbook on Religion and Communication
Wiley (2023), pp. 487-502
"The central question of this chapter addresses how major religious traditions have used media to contribute to socioeconomic development and improve access to the basic necessities of life. The Judeo-Christian tradition has perhaps the most explicit emphasis on socioeconomic development in its use ... more
"Against the background of the COVID-19 crisis in Israel, the country’s ultra-orthodox population, the Haredim, were faced with seemingly insuperable dilemmas of compromising their religious standards for the sake of dealing with the virus. The government launched a public relations campaign to pe ... more

Internet News, Media Technologies, and Islam: The Case of Shafaqna

In: Spiritual News: Reporting Religion Around the World
New York et al.: Peter Lang (2018), pp. 367-381
"The study examines the case of a Shia online news agency, Shafaqna, to argue that Internet news production by different Muslim organizations has not been limited to propagation nor circulation of religiously sanctioned news but has also been utilized as a way of building interactive identity with r ... more

Spiritual News: Reporting Religion Around the World

New York et al.: Peter Lang (2018), vii, 418 pp.
"The media's coverage of religion is an important question, given the central role which news media play in ensuring that people are up-to-date with religion news developments. The book examines it in different countries. After an introductory section looking at trends in religion news in print, on- ... more

The Catholic Church and Twitter

In: Spiritual News: Reporting Religion Around the World
New York et al.: Peter Lang (2018), pp. 325-346
"The arrival of digital media has brought new challenges to the Roman Catholic Church. While the Church coped mostly successfully with the web 1.0, it has experienced greater difficulty in encountering the world of social media and web 2.0. Examining the role of Twitter in the 2015 Synod of Bishops ... more
"This article attempts to extrapolate from the Jewish Tradition a Jewish view on the Internet. To be contrasted are the Orthodox stream, itself broken into the ultra-Orthodox Haredi and Modern Orthodox (dati leumi), and the non-Orthodox streams, the Reform and Conservative [...] This essay will exam ... more