"The impact of radio on community development is undermined by a general trend of poor management and programming practices. It is therefore crucial that those engaged in the business of radio appreciate its critical role in society. Therefore significant adjustment in making radio relevant programm ... ing to target audiences will start at appreciating the relationship between local listeners and the media. Because of radio’s fundamental social role, this handbook tries to establish the depth of and possible reasons for its malfunction stemming from two key players that make it happen namely the owners and staff. The book then explores the structures that could be put in place to overcome this." (Foreword) more