mediadev library

Comparative Analysis of Regulatory Media Assistance: Lessons from Bosnia and Herzegovina and Kosovo

Vladimir Bratic

Sarajevo: Analitika – Center for Social Research (2013), 43 pp.

"The cases from B&H and Kosovo show that three straightforward regulatory practices can make a significant impact in a relatively short time. What is needed is an independent and legitimate regulator, a set of laws and guidelines against incendiary media, and an accompanying set of laws in protectio ... more

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Examining Peace-Oriented Media in Areas of Violent Conflict

Vladimir Bratic

International Communication Gazette, volume 70, issue 6 (2008), pp. 487-503

"While the relationship between war and media is examined in literature, the cases of the positive use of mass communication channels in the reconciliation of post-conflict societies are virtually unknown. The goal of this study is to respond to the gap in literature by examining theoretical evidenc ... more

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Why and When to Use the Media for Conflict Prevention and Peacebuilding

Vladimir Bratic, Lisa Schirch

Den Haag: European Centre for Conflict Prevention (ECCP); Global Partnership for the Prevention of Armed Conflict (2007), 30 pp.

"The media’s impact on the escalation of conflict is more widely recognized than the media’s impact on peacebuilding. Yet it is not uncommon to hear experts pronounce that the media’s impact on peacebuilding must be significant given its powerful impact on conflict. However, this simple relati ... more

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Media Effects During Violent Conflict: Evaluating Media Contributions to Peace Building

Vladimir Bratic

Conflict & Communication Online, volume 5, issue 1 (2006), 11 pp.

"Traditional media effects theories have an enormous potential to provide theoretical support for the study of media contributions to peace in a conflict environment. However, practitioners who implement projects in conflict situations rarely attempt to examine the effects of these projects on a par ... more

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Bosnia's Open Broadcast Network: A Brief But Illustrative Foray Into Peace Journalism

Vladimir Bratic, Susan Dente Ross, Hyeonjin Kang-Graham

Global Media Journal - American Edition, volume 7, issue 13 (2006), [30 pp.]

"This study engages in the examination of the role of journalism in a time of violent conflict and explores the discourse that has come to be known under the umbrella term “peace journalism.” Through a case study of the Open Broadcast Network (OBN) coverage of the Bosnian conflict, the study ana ... more

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In Search of Peace Media: Examining the Role of Media in Peace Developments of the Post-Cold War Conflicts

Vladimir Bratic

Athens, Ohio: Doctoral Thesis Ohio University (2005), 268 pp.

"This study analyzes media projects designed to contribute to the development of peace. Therefore, it examines post-Cold War mass communication projects developed in direct response to violent conflicts initiated by a party that is not involved in the conflict. The practical effort is named “peace ... media.” The review of the literature from the fields of media effects, propaganda research, peace studies and communication for development offers a broad spectrum of studies pointing towards a common conclusion: mass media/communication indeed have the potential to affect populations in a variety of ways. The rhizomatic approach by Deleuze and Guattari was used as the theoretical foundation to the methods employed in the study. As a result, in-depth interviewing, text analysis and a quantitative effects assessment were used as the methods of inquiry. In order to fully understand the rhizomatic foundation of peace media, this study examined three kinds of data: interview transcripts, texts describing peace media projects and the quantitative data of audience effects conducted by practitioners. Thirteen conflict sites in 18 countries generated a total of nearly forty peace media projects. The analysis begins with the description of the actors and practitioners responsible for peace media projects (who). It continues with an examination of media approaches to peace development (what), followed by a description of the beneficiaries of peace media (whom). The last two segments discuss the means of communication (channels) and examine the effects of peace media and the most effective utilization of such practices (effects). The study concludes that the impact of media is both substantial and limited. Because action or behavior is dependent on many outside variables and because these variables contribute to the end result as much as any form of communication initiative, only the true integration of media within peacebuilding strategies can insure a significant move toward a peaceful society. In order for this to happen, the following four components need to be integrated in the media plan for conflict transformation: journalism, entertainment, advertising and regulation. The final chapter of the dissertation presents a set of recommendations for the future practice." (Abstract) more