"This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. An in-depth analys ... is of data previously unused in academic research, as well as interviews with the managers of various private radio companies (Ábside Media, Atresmedia Radio, Podium Podcast-Prisa Radio, and Grup Flaix), reveals the gradual loss of contact of Generation Z with this medium and highlights the characteristics of the low radio consumption by this cohort in Spain. Among other conclusions, the study identifies some of the factors which may prove relevant to attract this generation to content produced by radio companies, since there is the conviction that there is still time to reverse this situation. Examples include the development of exclusive digital content, brand maximization and community building, content designed and produced by Generation Z for Generation Z, the combination of paid and free access, and media literacy as a transversal public–private factor. This is a need that the sector must address as a whole." (Abstract) more

"This article aims to compare Portuguese and Spanish radio broadcasting systems from the mid-1970s to the present, from a political economy approach. It analyses the regulatory framework (communication policies) and the ownership structure. It explains how a highly similar situation has been reached ... despite having stemmed from a situation defined by different principles, when both political transitions began. To do so, this work also analyses the role of deregulation and its globalising nature. The study focuses on three key periods: the initial period in both transitions, the years following both countries’ admission into the European Community and the start of the new century." (Abstract) more