"1. Expansive reach and influence of WhatsApp groups: The study findings indicate that WhatsApp groups have a remarkably wide reach, potentially connecting with three quarters of WhatsApp users in Lebanon. These groups are part of larger networks, which enhances the dissemination of content. Moreove ... r, their cost-effectiveness for advertising, compared to platforms like Facebook, makes them a formidable tool for targeted information dissemination. 2. Dominant themes and regional variation in conversations: The analysis revealed that conversations in the 37 sampled groups revolved mainly around key themes such as livelihood, security, politics, and foreign countries’ involvement in Lebanon. Interestingly, there were regional variations in the content promoted and more specifically in fear-oriented news, reflecting the different concerns prevalent in various areas. 3. Sensationalism, speculation, and fearmongering: WhatsApp groups frequently employ sensationalized language, unverified speculations, and a focus on dramatic events. These practices contribute to an atmosphere of anxiety and uncertainty among the public, potentially influencing behaviors, including purchasing trends and political opinion-shaping. 4. Mis- and disinformation: The study highlighted the pervasive spread of false or misleading information, particularly during sensitive periods, where it can be used to exploit or manipulate public sentiment. Notable examples include unreliable earthquake predictions and the case of Sheikh Al Rifai’s murder." (Conclusion, page 38) more